Expert message Barton Associates (York, PA), a 57-person MEP engineering firm, created a marketing campaign to target their two niche markets: education and healthcare. The campaign took home fourth place in Zweig Group’s Marketing Excellence...
Your job is to instill harmony between those who thrive on change and those who prefer the status quo. After working with A/E firms for about 35 years, I have come to the conclusion that...
A test of your staff’s commitment to you so you know what to fix. Architects and engineers are seeing increased activity in the marketplace and firms are hiring. This is not news to most of...
As hiring picks up in 2015, make sure you are taking all factors into consideration, Mark Zweig writes. Some years ago, I got a call from a good client and friend of mine. He ran...
The holidays are a great time for fun and creative marketing pieces. Taking home second place in Zweig Group’s 2014 Marketing Excellence Awards in the Online Marketing Category, Clark Patterson Lee (Rochester, NY), a 220-person...
Which units are performing and which are not? Do a little research; allocate your investment appropriately. I'm all for holistic thinking – always have been. I’ve seen a lot of silly (make that stupid) stuff...
Marketing is the area of your business intended for giving to others. I was on-site with a client recently and we were discussing a business development strategy for their new planning group. One of the...
An ode to the A/E profession, from Mark Zweig. Being in the construction and development business through Mark Zweig, Inc., and getting exposure to many other businesses and industries as a professor teaching entrepreneurship at...
Five ways to increase your digital footprint in branding and recruiting the best and brightest in 2015. As we approach the end of 2014, I’m amazed at how much has changed in such a short...
Build a better, more sustainable company with these suggestions from Mark Zweig. 2015 is shaping up to be a FANTASTIC year for firms in this business. It’s really fun to see how many firms are...
Five facts to consider during the recruiting process at your firm. Managing expectations in an executive search process can be a burdensome task. After all, you’re eager to quickly find that perfect new team member...
Survey data finds salary increases across every region for project managers, drafters, and business development representatives. Zweig Group’s recent release, The 2015 Salary Survey of Architecture, Interior Design & Landscape Architecture Firms, compiles data from...
If you are a target of bitterness, here’s four tips from Mark Zweig on how to deal with it. On a recent flight to go see some clients in South Florida, Chad Clinehens and I...
Using industry benchmarks can help invest with confidence. Have asked yourself how many marketing staff members your firm should really have? Firm leaders often ask us this because they are constantly hearing how they should...
Design firms may have a niche to fill in this area. After all, you can do it better than a dispassionate program manager. Architects and engineers have long complained about their relationships with program managers....
Mark Zweig offers remembrance on passing of dear friend and firm leader Joe Lalli. We lost a great leader, design professional, and friend with the passing Joseph J. “Joe” Lalli, FASLA, in Fort Lauderdale on...
Six suggestions from Mark Zweig on how to form and keep relationships alive. I never liked the idea that a consulting business should have its marketing based on personal relationships. I just don’t like being...
We recently got an anonymous blog comment, that got me thinking. "Why is no one talking about the white collar sweatshops of the marketing departments and marketing staff within most A/E firms?" the person asked....
These comprehensive campaigns are more than a marketing exercise. Do you roll your eyes when you hear of a firm going through a rebranding? Be honest. Certainly the concept of branding has been slow to...
Results of long-running study show that those who wait for reward do better in the end, Mark Zweig writes. Back in the ’60s a Psych professor at Stanford, Walter Mischel, gave a famous test to...
Find out what you should be really pursuing and go for it. Mark Zweig predicts success. Some years ago, Toyota’s Lexus brand promoted itself through the slogan, “Lexus: The relentless pursuit of perfection.” That decision...
A new era dawns as this company moves ahead refreshed and re-emboldened. The 15th Annual Hot Firm and A/E Industry Awards Event marked the announcement of a new name and complete rebranding of ZweigWhite to...
FAYETTEVILLE—October 1, 2014—Zweig Group has introduced a new corporate name and logo which reinforces its commitment to growth through an investment in new products and services as well as delivery methods. The company has changed...
Modernizing corporate identity part of plan for growth FAYETTEVILLE—October 1, 2014—ZweigWhite has introduced a new corporate name and logo which reinforces its commitment to growth through an investment in new products and services as well...
