Marketing, Branding & Business Development

‘On time, on budget’ is not a strategy. We develop campaigns to invigorate your brand, differentiate your firm, and build relationships that drive business to your bottom line.

Our Marketing Experience

Our team is led by professional services marketers who’ve spent their careers creating innovative, award-winning brands and results-driven strategies to build business in the AEC industry. Our strategists, designers, researchers, videographers, and web developers collaborate with you to develop winning campaigns and events that help you position yourself to win more work.

Our Approach

Zweig Group will guide you through all aspects of brand development including brand strategy, positioning, storytelling, and brand expression. Our approach works from the inside out, ensuring your brand and culture reflect who you are and what you stand for – that your employees believe in and deliver a brand expression that matches your message.

Work With Us

Let us guide your firm on marketing, branding & business development. Reach out and we'll match you with the right advisor.

Areas of Expertise

Geofencing and Geoframing

Brand Positioning, Strategy & Core Messaging Development

Cultural Transformation & Internal Communication

Brand Identity, Implementation & Standards Development

Creative/Conceptual Strategy & Execution

Launch Communications Planning & Support

Aligned Marketing Strategy & Planning

Digital Marketing & Communications

Web Design & Development

Podcast Strategy Services

Our Marketing & Branding Services

Marketing Audit

Understand how your current marketing strategies and processes are performing, and how to optimize them with a thorough Marketing Audit.

Marketing Plans

Raise your firm’s profile and increase revenue with a strategic marketing plan to achieve your goals and objectives.

Branding

Develop a brand that reflects your culture, attracts clients, and improves employee retention and recruitment.

Web Design & Development

Design a website that effectively tells your story, elevates your brand and works for you, not against you. Our web design team integrates your marketing strategy into a branded website that is mobile, SEO friendly, and is easily managed by you.

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Communications and Event Services

Communications Programs

Develop a communications plan that encourages accountability, fosters teamwork, engages all levels of employees, cross markets service lines, integrates communication tools that create concise, informative, and productive meetings.

Social Media

Create an effective and data-driven social media plan that actively reinforces your brand, generates leads, and attracts top talent.

Campaign & Event Strategy

Develop winning campaigns and events that help position yourself to build relationships and win more work.

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Client Programs

Client Loyalty & Feedback Programs

Develop client survey programs using industry out-of-the-box tools to monitor client loyalty and develop strategies based upon feedback.

Client Programs

Identify and develop personas to truly understand who your target clients are, and to inform your marketing and content strategies.

Client Perception Studies

Analyze client perception from our third-party service to gain honest, open feedback with the goal of deepening your client relationships, improving performance, addressing issues, and more.

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