Marketing, Branding & Business Development

Marketing, Branding & Business Development

‘On time, on budget’ is not a strategy. We develop campaigns to invigorate your brand, differentiate your firm, and build relationships that drive business to your bottom line.


Our Marketing Experience

Our team is led by professional services marketers who’ve spent their careers creating innovative, award-winning brands and results-driven strategies to build business in the AEC industry. Our strategists, designers, researchers, videographers, and web developers collaborate with you to develop winning campaigns and events that help you position yourself to win more work.

Our Approach

Zweig Group will guide you through all aspects of brand development including brand strategy, positioning, storytelling, and brand expression. Our approach works from the inside out, ensuring your brand and culture reflect who you are and what you stand for – that your employees believe in and deliver a brand expression that matches your message.

Areas of Expertise

Brand Positioning, Strategy & Core Messaging Development
Cultural Transformation & Internal Communication
Brand Identity, Implementation & Standards Development
Creative/Conceptual Strategy & Execution
Launch Communications Planning & Support
Aligned Marketing Strategy & Planning
Digital Marketing & Communications

Our Marketing & Branding Services

Marketing Audit

Understand how your current marketing strategies and processes are performing, and how to optimize them with a thorough Marketing Audit.

Marketing Plans

Raise your firm’s profile and increase revenue with a strategic marketing plan to achieve your goals and objectives.

Branding

Develop a brand that reflects your culture, attracts clients, and improves employee retention and recruitment.

Communications and Event Services

Communications Programs

Develop a communications plan that encourages accountability, fosters teamwork, engages all levels of employees, cross markets service lines, integrates communication tools that create concise, informative, and productive meetings.

Social Media

Create an effective and data-driven social media plan that actively reinforces your brand, generates leads, and attracts top talent.

Campaign & Event Strategy

Develop winning campaigns and events that help position yourself to build relationships and win more work.

Client Programs

Client Loyalty & Feedback Programs

Develop client survey programs using industry out-of-the-box tools to monitor client loyalty and develop strategies based upon feedback.

Client Programs

Identify and develop personas to truly understand who your target clients are, and to inform your marketing and content strategies.

Marketing, Branding & Business Development

Resources

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Research & Publications

Related to Marketing, Branding & Business Development

New Releases
2022 Marketing Report of AEC Firms
2022 Marketing Report of AEC Firms
$495.00
BUY
New Releases
2021 Marketing Report of AEC Firms
2021 Marketing Report of AEC Firms
$495.00
BUY
Bundles
2021 - 2022 Marketing Excellence Award Entry and Research Bundle
2021 - 2022 Marketing Excellence Award Entry and Research Bundle
$600.00
BUY
New Releases
2020 Marketing Report of AEC Firms
2020 Marketing Report of AEC Firms
$495.00
BUY
Outstanding AEC Marketing Campaigns, 3rd Edition
Outstanding AEC Marketing Campaigns, 3rd Edition
$195.00
BUY
A/E Marketing Fitness Plan
A/E Marketing Fitness Plan
$95.00
BUY
Books
Guide to Ownership & Succession Planning, 2nd edition
Guide to Ownership & Succession Planning, 2nd edition
$250.00
BUY
Books
Management From A to Zweig, Volume 1
Management From A to Zweig, Volume 1
$39.00
BUY