My desk is in such disarray these days that my former co-workers at ZweigWhite would surely think I’d lost my mind if they saw it. I have always been an “everything in its place” kind...
When the company sold many years ago we learned in business school that the greatest asset of the Reader’s Digest was its subscriber database. Supposedly, it contained so many names of people who could buy...
I first predicted the recession on Aug. 13, 2007, in an article in The Zweig Letter, Issue No. 724, entitled, “Many have been lulled…” (referring to the false sense of security about the economy that...
As a board member for an international engineering firm I have recently been participating in a series of interviews and meetings related to their brand. What their brand is, how to make it real, and...
Right now, a record number of senior owners of architecture, engineering, planning, and environmental firms are facing a serious question. Should they sell their firm— or not? It’s a question every entrepreneurial small business owner...
With so much negative information coming in— project cancellations, Warren Buffet stating in an interview that “the economy has fallen off a cliff,” and amazing stock market declines— along with layoffs and, for those who...
Any business— be that A/E/P or otherwise— survives and prospers to the extent it meets the needs of its clients. That is so incredibly fundamental it borders on the obvious— yet firms falter (and occasionally...
We’re in the middle of some tough, turbulent times. It seems like every market served by A/E/P and environmental firms is full of uncertainty. No one knows whether or not tomorrow will be harder than...
There’s a popular book out right now in the education field entitled The Global Achievement Gap written by a fellow named Tony Wagner, the co-director of the Change Leadership Group at Harvard University. I picked...
Yes— tough times are upon us. But that doesn’t mean any one firm can’t fight back and do well in spite of a weaker market. Marketing is a big factor in how well any one...
As the economy gets worse, and panic sets in amongst the management of too many A/E/P and environmental firms, mistakes will be made that are difficult to recover from. I’m referring to decisions such as...
I just sold a house this past weekend that I have had on the market for quite some time— much longer than it usually takes me to sell one. This was a beautiful little 1925...
Stereotypes exist for a reason. Sometimes there’s a lot of truth in them. Good examples of this can be found in how bosses are portrayed in pop culture. The problem is if any of these...
Frank Fickleheimer had to do something different. His firm, Fickleheimer Enginee-ring, did not have the operating capital it needed. Fifteen good years of solid growth and profits had left them with a lot of mouths...
I can’t believe the lack of creativity shown by creative companies with respect to their recruiting. Most firms place ads, post openings on job boards, and hire headhunter/recruiting firms. Some firms pay recruitment bonuses to...
If you have a firm of any size and have been in business for any length of time, you will at some point discover one of your key people is interviewing with a competitor. You...
After 20 years of writing The Zweig Letter and its no-named, type-written predecessor, I feel like I know our readers. Most of you are architects, engineers, planners, and scientists. You (rightfully) consider yourselves professionals. Theoretically,...
While accounting is widely accepted as the “language of business,” the knowledge of it in a typical architect, engineer, planner, or environmental scientist does not even reach a rudimentary level. You have to know the...
The year is winding up. Along with that, usually goes a little self-examination. One thing many firms are discovering as they go through this process is an alarming increase in old accounts receivable. By “old,”...
NOW, not later, is the time to take a hard look at your strategic plan for improved performance. The new year is just around the corner. The environment is volatile. It’s hard to see what’s...
Regardless of how you feel about the results, the national, state, and local elections are now over. Yea! We can move on with our lives and get back to business. Lord knows many A/E/P and...
I just got back from the ninth annual Zweig Letter Hot Firm Conference and Awards Celebration, held in Chicago this year. It was, as it always is, a great event filled with optimistic people— something...
There are no easy businesses in this economy. And if you think there are— still— watch out. You’ll probably learn soon that I am right about this one. Everyone— no matter what they do— has...
The Zweig Letter Hot Firm List for 2008 is chock-full of success stories. Many are incredibly inspirational and serve as great examples of planning, execution, and character. Some Hot Firms have even been on the...
