2025 Marketing Excellence Award

Zweig Group’s Marketing Excellence Awards recognize outstanding and effective marketing in our industry. Choose one category or multiple categories.

Award entries will be judged by an external team of senior AEC marketing professionals and evaluated based upon overall creativity, messaging, results achieved by the campaign, and level of design.

Application Guide

Step 1: Register your firm and pay the application fee for each category that you will be entering.

Step 2: Complete your entry online. There will be a short survey to get some demographic data, an information section, and an area to submit supporting material.

Step 3: Evaluation. Each entry will be evaluated by a panel of senior marketing professions. Winners from each category will be chosen and notified that they won.

Step 4: Register for the 2025 ElevateAEC Conference & Awards Gala.

Categories include:

Brand Identity -  A campaign dedicated to either a firm rebrand or a new brand being launched (post-merger or acquisition for example)

Drone Video - This entry should incorporate a combination of drone/UAV footage, data visualizations, and post-processing elements to effectively showcase one or more engineering or construction projects, and include project name and location. The ideal length is between 2 to 5 minutes, with a maximum file size of 1GB.

Event -  A marketing piece produced for a one-time event (i.e., charity event, an anniversary celebration, open house, community event, rebranding celebration, etc.). Entry should include visual proof (i.e., pictures) and all marketing materials used to promote the event.

Integrated Marketing/ Brand Awareness - Both printed and digital methods of distribution such as emails, direct mail, display ads, banner ads on a third-party website, or other components that take place over an extended period of time to promote brand awareness of your firm.

Internal Marketing -  Campaign designed for an employee audience to increase communication and collaboration within a firm or division. Examples include: Company Intranets, recognition program, awards program, or communications associated with mergers, acquisitions, or new business-line initiatives.

Newsletter -  A newsletter conceived and created by your firm, with content developed internally, intended for external distribution. The intended audience is clients and/or potential clients, teaming partners, peers, local business press, and other interested parties.

Publication - A print or digital publication (brochure, book, annual report, or blog) describing your firm’s general capabilities.

Social Media -  Any marketing effort that utilizes online social media tools to provide a platform for thought leadership, collaboration, and user interaction. May be one platform or a combination of platforms (Facebook, Twitter, Instagram or LinkedIn as well as blog posts or podcasts).

Video -  A video that either promotes your firm or has been created by your firm for a specific project pursuit; a video created for external communications; or a video created for internal communications.

Website -  A public website that either promotes your firm or has been launched by your firm for a specific project.

Deadlines:

June 2, 2025 – Entries must be submitted online

July 2025 – Winners notified

Winners will be recognized at the 2025 Elevate AEC Conference & Awards Gala and be featured in The Zweig Letter, Zweig Group press releases, and promoted through Zweig Group’s other marketing channels.