The Principals Academy is Zweig Group’s flagship training program encompassing all aspects of managing a professional AEC service firm. Elevate your ability to lead and grow your firm with this program designed to inspire and inform existing and emerging AEC firm leaders in key areas of firm management leadership, financial management, recruiting, marketing, business development, and project management. Learning and networking at this premiere event challenges traditional seminar formats and integrates participatory idea exchange led by Chad Clinehens, Zweig Group's President & CEO, as well as the firm’s top line up of advisors.

Zweig Group’s leadership team draws from our 35+ year history working with AEC firms to teach the latest approaches to managing and operating successful firms – using our comprehensive data set of industry benchmarks and best practices. The Principals Academy is like a mini-MBA for design and technical professionals and is an impactful way to learn how to build your career and your firm.

Who should attend?

Emerging firm leaders
AEC C-suite & firm owners
Experienced principals looking to enhance or refresh their knowledge
Department, division, and branch managers
Project Managers and senior design/technical staff
Legal, accounting, insurance, consulting, and advisors specialized in the AEC industry

Discussion topics include:

What It Means to be A Principal & Owner
Strategic Growth Planning
Business Development Strategies
Driving Financial Results
Marketing Fundamentals
Recruiting & Retention Strategies
Leadership for Principals
Firm Ownership & Transition
Mergers & Acquisitions
Leading vs Managing a Successful Firm

Upon completion, attendees will receive a certificate of completion electronically for self-reporting. This seminar offers 12 LU/PDH credits.

Venue Information

Coming soon.

Sample Agenda

Wednesday

8:00 am	Breakfast
8:30 am	Welcome and What it Means to be a Principal
10:00 am	Strategic Growth Planning
11:00 am	Strategic Marketing & Branding
Noon	Networking Lunch
1:00 pm	Driving Financial Performance
2:30 pm	Understanding M&A, Ownership Transition and Valuation
4:00 pm	Afternoon Roundtables
	Optional Happy Hour will conclude at 6:00pm

Thursday

8:00 am	Check-in and Breakfast
8:30 am	Leadership and Performance
10:00 am	Tactical Sales and Business Development
11:15 am	Lunch
11:45 am	Successful Recruiting and Retention
1:00 pm	Closing Roundtables
1:30 pm	Adjourn

Discount:

Group discount available for groups of 3 or more, use code TPAGroup10 at checkout.

To be notified of future dates and locations, inquire about customized in-house training, or for immediate assistance, please email events@zweiggroup.com or call the Zweig Group team at 800.466.6275.

Collection: In-Person Learning

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