The Zweig Letter

Mark Zweig praises the winners of the 2014 Hot Firm List and Best Firms To Work For ranking. With the winners of both ZweigWhite’s Best Firms To Work For and Hot Firm competitions announced (both...

And since they are, follow these eight tips to improve their effectiveness. What is a job posting? C’mon, think about it. It’s simply an advertisement. Aren’t you advertising an opening that you want to fill?...

Mark Zweig provides 10 tips how to treat potential new employees right. One of the things we do at ZweigWhite is a limited amount of executive search consulting. Most people don’t really understand that. They...

FAYETTEVILLE, Ark. (Jul. 14, 2014) –Zweig Group today announced the 2014 Hot Firm List, an exclusive ranking of the fastest growing firms in the A/E/P and environmental consulting industry. This list represents a look at...

Recruiting may not be immediately seen as a great branding tool, but it is. I’ll bet you never imagined your recruiting process could be an important brand-building tool for your firm. How can that be?...

Five thoughts from Mark Zweig about titles and how they are often dished out without much consideration. Title proliferation in the A/E/P business is alive and well. While intentions may be good – to keep...

FAYETTEVILLE, Ark. (July 7, 2014) – Zweig Group is proud to announce the winners of the Best Firms to Work For Ranking. Since the Best Firms To Work For list began in 2001, hundreds of...

Make your company stronger by involving marketing folks in the sales process. I recently attended a SMPS “Spring Training” one day seminar in Oklahoma. The first speaker, Carolyn Ferguson, asked several probing questions about developing...

Coach your staff on the small things that make all the difference and follow these four tips from Mark Zweig. So much of one’s success in the architecture, engineering, planning or environmental business has nothing...

Mark Zweig offers six pointers that will help resolve conflict inside the company. Professional services firms such as architecture and engineering companies are owned and run by smart people. I’ve said it before – as...

Mark Zweig tackles the misconceptions with four examples. I started out in business at a young age, buying and selling bicycles, then motorcycles and then cars, on my Mom and Dad’s street corner. Then I...

Take the time to share with new hires your wisdom about why things are the way they are and how they got that way. What happens when someone joins your firm? Do you merely sit...

Are you investing in consistent, brand-building marketing activities, Mark Zweig asks. Let’s face it. Living too well can be a problem. I’m talking about eating your seed corn, spending too much, and not reinvesting in...

FAYETTEVILLE, Ark. (Jun. 2, 2014) –Zweig Group is proud to announce Bentley Systems, global leader in software solutions for architects, engineers, geospatial professionals, constructors, and owner-operators, as the Gold Sponsor of the 2014 Hot Firm...

Feel trapped at work? Four suggestions from Mark Zweig to help you have a saner lifestyle. It’s interesting – and frustrating as well – to see how many A/E/P and environmental firm owners and managers...

Go deeper on the statements you make to potential clients. Convincing them to hire you takes a customized approach every time. How many times have you used the “we’re local” crutch as one of your...

It doesn’t look good right now, but in a changing world, architects will always be needed. There’s a lot of discussion about the future of architecture. It’s happening in the media, it’s occurring in the...

They sell themselves into the job but do little else, Mark Zweig writes. We have a big problem in the A/E/P industry. As good as most of our people are, after 34 years of working...

Habits that will make people not like you – yes, it includes always checking your phone. It’s been said before that for people to want to do business with you, they have to know you,...

The motherload list of truisms that makes Mark Zweig’s blood boil. One benefit of aging has been a certain calmness that I now have that I didn’t have when I was younger. That makes each...

Search outside the firm or groom from within? To this author, the answer is obvious. I wrote last month about a position description for an office leader. But where do you look for the talent...

No method of communication is perfect, but each is best for certain situations, Mark Zweig writes. As leaders and managers of A/E/P or environmental firms, we all share one thing: lack of time. We work...

Need help identifying targets for potential recruiting? The answer is in the headline. Sometimes in the recruiting world, you’ll hear the term “sourcing.” It sounds like something you would hear in the buying/procurement business, right?...

Give recruiting the attention it deserves. Create a recruiting budget and follow these three tips from Mark Zweig. I have always wondered why recruiting is not a more prominent function in the majority of A/E/P...