Marketing Dollars Wasted
As a founder of a twice-named Inc. 500 fastest-growing, privately-held firm and researcher and consultant to the A/E/P and environmental industry for many years, I learned long ago that one path to being more successful...
As a founder of a twice-named Inc. 500 fastest-growing, privately-held firm and researcher and consultant to the A/E/P and environmental industry for many years, I learned long ago that one path to being more successful...
With this branch office special focus issue of The Zweig Letter, I thought I’d take the opportunity to answer some of the recurring questions I get on this topic. Tough questions and even tougher answers...
Somewhere in the journalistic masterpiece known as USA Today during the week of July 17 is a small blurb about business ethics. It was one of their polls that they regularly take. Forgive me for...
One trait that I have often observed in those design and environmental professionals who are known in their field is they aren’t afraid to stand out in a crowd. Whether it’s their bowtie, their red...
I have been in business long enough to know that there’s one rule everyone should follow if they’re smart— “you scratch my back and I’ll scratch yours.” It always drives me mad when certain people...
Mitchellene Terrence was the 42-year-old director of human resources for Wright, Skidmore, and Johnson, a top-line A/E/P firm in Los Angeles. She was proud to be there. Graduating with a BS degree in 1986 from...
If you watch reality TV at all, you’ve probably heard the new word. It’s “pop.” Everything is supposed to do it— and you, as the orchestrator of change— are supposed to make it happen. The...
If you examine any business— a restaurant, a car dealership, or an A/E/P/environmental firm— they all seem to benefit from active leadership. Likewise, they all tend to suffer from a lack of it. I would...
It’s no wonder that contractors are getting more and more control over the building process. Contractor-led design-build’s popularity compared to designer-led design-build is just one example. There are many reasons for the decline of the...
Like it or not, the world is rapidly becoming one. It won’t happen overnight, but it will happen. And the implications for architects, engineers, planners, and allied professions are significant. What it means, quite simply,...
It’s Sunday morning on Mother’s Day 2006. We have a lot to be thankful for in the Zweig household as my wife just bore our first, a baby girl, “Olive Josephine,” 15 days ago. As...
There’s an old expression frequently heard around these parts— “the squeaky wheel gets the grease.” My experience is this one really applies to the people who work in A/E/P and environmental firms. Those who ask...
After 26 years of immersion in A/E/P and environmental firms, it has come to my attention that one thing probably holds more firms back from achieving their potential more than anything else: the owners’ fear....
I know it sounds corny, but the fact is, a client is precious. They are hard to get and harder to keep happy. We need to treat them as if they are as valuable as...
Though I’ve always known it, I don’t think I’ve ever written about it— running an ethical business that is socially responsible can pay big dividends. The fact is that the more educated your clients are,...
Just about everyone in the A/E or environmental business thinks that they have strategies. I don’t think many really do because most people don’t even know what strategies are. “Strategies” are philosophies— your core philosophies...
When you’ve had the benefit of more than 26 years of working with A/E/P and environmental firms like I have, some patterns about what makes one company more successful than others clearly emerge. One of...
Before sitting down last week for a meeting with one of our PhD students— a German fellow named Sven— we both agreed that we’d like some coffee first. I asked Sven if he wanted to...
After seeing their black and white VW New Beetles running around town all of the time, I just saw an ad the other night on TV for The Geek Squad (Richfield, MN). If you don’t...
No doubt about it— A/E and environmental firms do waste money on useless research. Finding out, for example, how large the land development market is nationally, when you have a need to create work for...
While there have been some “experts” who’ve made names for themselves by bashing IT and saying it is, at best, a necessary evil, I completely disagree with them. There are so many ways IT can...
Thankfully, just about every A/E or environmental firm does a business plan these days. I no longer have to relentlessly beat my drum here in The Zweig Letter on all the reasons to do so!...
Not many architects I’ve known, and even fewer engineers and scientists, appreciate the importance of company culture. How can I say this? Because they are still trying to manage their companies by creating rules and...
I recently witnessed a transformation. An old-line A/E firm that had been on the decline for about four years decided they’d finally had enough. Their top management reallocated their energy and efforts to one thing—...