The Zweig Letter

Asking five questions can help competent men and women prioritize their endless workloads. When you look at those people working in A/E firms who seem to get a lot done, you find one of their...

In an industry with constant news and needs, following a few simple tips can keep your messages efficient and effective. In today’s world, there’s an endless array of marketing that could or should be developed...

Bad résumés, Skype, and doing favors Why flexibility is key when hiring your next top employee. By Randy Wilburn Recruiting Notes Image courtesy of Flanzingo https://www.flazingo.com/creativecommons One of the things that always stands out to...

Hot buttons, communication preferences, politics are just a few elements to know how – or how not – to address. It occurred to me the other day how crucial it is to really know your...

Four suggestions from Mark Zweig that will result in more work than you can handle. It’s interesting to me to see how many architects, engineers, planners and environmental consultants really don’t understand marketing. Many either...

Zweig Group has launched an all new seminar series titled “Becoming a Better Project Manager,” targeted at new and aspiring project managers in the architecture, engineering, planning, and environmental consulting industry. The course is presented...

Show paints difference between risk-takers and everyone else. Mark Zweig shares some additional food for thought. Watching “Shark Tank” episodes back-to-back last night was a great case study in the differences between entrepreneurs and most...

Five things that differentiate entrepreneurs from the rest of the people in the world. I was watching a show on Netflix the other night with my eight-year-old daughter. It was all about humans with superhuman...

The manager-producer dilemma and how it can affect your course. I am reflecting on the month of January as I write this. I was in the office for one business day and on the road...

Debating entering Zweig Group's 2015 Marketing Excellence Awards? Here's a few reasons why you should enter this year: 1) Double your marketing efforts. The Marketing Excellence Award winners get a lot of attention: The list...

Three ideas to help you implement a successful HR recruiting program. I sit here writing this article the day after Super Bowl 49. I’m neither a Patriots nor Seahawks fan but it was an exciting...

Are you getting all you need from HR today? Three suggestions from Mark Zweig. Human resources management often gets a bad rap. That isn’t without cause. In my experience, too many HR managers forget whose...

FINLEY (Tallahassee, FL), celebrated their 10-year anniversary in a campaign that landed them the fourth place in Zweig Group’s Marketing Excellence Awards in the Special Event category. Craig Finley, Jr., president and founder, and Ann...

It may sound cheesy, but it applies to both personal and professional relationships. There’s so much written these days about how to be a great leader. It’s everywhere. A million ideas and things one should...

FAYETTEVILLE, Ark. (February 5, 2015) – Zweig Group announces the Fairmont Copley Plaza Hotel in Boston as the venue for the 2015 Hot Firm and A/E Industry Awards Conference held on September 3-4, 2015. As...

Have a conversation about project details and fees so you can staff them right and finish work on time, preferably below the allocated fee. On the architecture and engineering professions, we measure everything by time....

(The following is an excerpt from the book Successful Project Management for A/E/P and Environmental Consulting Firms, by Ernest Burden) Client service. Client-focused. Client-driven. Client-centered. Every A/E/P and environmental consulting firm includes these words in...

Zweig Group's #1 priority is to make sure we have the best, most up-to-date, and most useful information and products. With this in mind, we decided to update our surveys and offer our clients a...

Ten characteristics Mark Zweig has seen in high-flying AEC leaders. Thirty five years as a student of human behavior – all concentrated in one industry (the AEC world) – coupled with an incredible amount of...

Five types of unnecessary practices that are making you lose big bucks, Mark Zweig writes. I’ve always thought there was a lot of time wasted in the typical AEC firm’s office, especially for the managers....

Distinguishing between marketing and sales offers a true perspective of investment. We have a problem in this industry. Many of us have a simple-minded perspective of “marketing.” For many firms, the marketing department is a...

Zweig Group is looking for A/E/P and environmental firm presidents, CEOs, partners, principals, associates, or owners to respond to a short survey. Survey participants are eligible for significant discounts on published survey products. Zweig Group...

Avoid dropping the ball with that perfect out-of-town candidate. I recently left a fairly comfortable existence in New England to relocate here to Fayetteville, Ark. the home office of the Zweig Group. I spent a...

Despite what the pundits say, Mark Zweig believes that magnetic leaders aren’t such a bad thing. "Charisma” – some people have it and some don’t. It has been defined as a special charm or appeal...