Even with the long lead times, the proposal process can be stressful. Marketers have to own the process and enforce the schedule. Some people describe the proposal process as a marathon while others consider it...
Client management is something anyone who owns an AEC firm should be concerned about. After all, if you don’t do it effectively, not only will your projects probably turn out poorly, but your firm won’t...
Marketing text has to be what the project owner needs to see. If you can standardize to accommodate an array of proposal types, great. If not, develop new recipes. Standardizing marketing text seems like a...
Non-creatives have to understand and respect what marketers do, or we run the risk of demotivating those who are critical to our success. A recent study by InSource reported that “Creative professionals are being asked...
President of Long Engineering, Inc. (Hot Firm # 24 for 2017), a 90-person land surveying and civil engineering firm based in Atlanta, Georgia. By Liisa Andreassen Correspondent “Begin to identify internally if you have potential...
It’s hard to believe that in this market there are still design professionals who don’t feel fairly compensated for what they do – especially when compared to other professionals. While I don’t think the $200K+...
Sharing something personal about your history is a great way to connect with a selection panel – and, of course, to win work. Making a strong first impression and connecting with the selection panel are...
FAYETTEVILLE, Ark. (June 5, 2018) – Zweig Group has announced the winners of the 2018 Marketing Excellence Awards. The Marketing Excellence Awards recognize outstanding and effective marketing in the architecture, engineering, planning, and environmental consulting...
Be careful. While a design firm can retain its copyrights by contract, the firm can just as easily give those rights away – by written contract. Design professionals are, traditionally, reluctant to give up ownership...
An experienced insurance advisor can help design firms find the coverage and program structure required to address their evolving needs. A new survey by Ames & Gough of 17 leading insurance companies providing A/E professional...
Founder and CEO of GATE (Hot Firm #35 for 2017), a 300-plus person oil and gas engineering consulting company based in Houston. By Liisa Andreassen Correspondent “When clients/friends see what we post and comment to...
As hot as merger and acquisition activity in the A/E industry is – and it is hot (we probably get two or three calls/inquiries/RFPs a day now) – internal transition – selling from employees/owners to...
Planning and preparation are crucial if you want to take care of your people, take care of your clients, and get your firm back to doing business. Hurricanes, bomb-cyclones, catastrophic floods – a well-considered plan...
Zweig Group has announced the 2018 Hot Firm List, a prestigious list honoring the fastest growing firms in the architecture, engineering, and environmental consulting (AEC) industry. Firms are ranked on three-year growth in revenue, by...
If your building is too cold or too hot, or if employees become sluggish in the afternoon, take a look at the building’s operating systems. Do you work in an older office building where the...
The well-being of your staff cannot be sacrificed for other priorities such as production, profitability, and convenience. As the director of health and safety for an AEC firm, I often find myself asking, “What is...
Co-founder and president of BHC Rhodes (Hot Firm # 15 for 2017), a 130-person civil engineering firm based in Overland Park, Kansas. By Liisa Andreassen Correspondent “Profit centers go against the dynamic of a team...
Find an expert with a proven track record, someone with real-world applications of industry knowledge who is a team player, not a lone wolf. Today’s business landscape requires organizations to be increasingly dependent on the...
Here is your ZLearning Video: How YOU can be more successful through creating better presentations Click HERE to download your outline for this course. Please save the email that you receive from ZLearning as this...
FAYETTEVILLE, Ark. (May 23, 2018) –Zweig Group is proud to announce the release of the 2018 Best Firms To Work For Awards, a prestigious list honoring the creation of outstanding workplaces at architecture, engineering, and...
It’s time to build a list that matters to you, and as you do, don’t let anything stand in your way, including skeptical friends and colleagues. With so many day-to-day responsibilities, it’s easy to postpone...
Gaining access to executives is not easy, but there’s plenty of opportunities to show value, establish credibility, and, in the end, make the sale. The most effective way to gain access to CXOs is through...
I was thinking about social media and what a phenomenon it is and how it is now such a big part of our culture. Even though the odds are against it, you may be someone...
CEO of Apex Companies, LLC (Hot Firm #41 for 2017), a 700-person environmental engineering firm based in Rockville, Maryland. By Liisa Andreassen Correspondent “There is nothing that drives value creation for an organization more than...
