- TMCAB. Didn’t understand that? I can’t blame you. A lot of your strategic plans read similarly. “AA” refers to “avoiding acronyms.” “TMCAB” means “too many clichés are bad.” Strategic plans that are full of acronyms and clichés are not understandable and, at worst, turn off readers.
Strategic planning for improved performance
Dec 01, 2008
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Zweig Group, three times on the Inc. 500/5000 list, is the industry leader and premiere authority in AEC firm management and marketing, the go-to source for data and research, and the leading provider of customized learning and training. Zweig Group exists to help AEC firms succeed in a complicated and challenging marketplace through services that include: Mergers & Acquisitions, Strategic Planning, Valuation, Executive Search, Board of Director Services, Ownership Transition, Marketing & Branding, and Business Development Training. The firm has offices in Dallas and Fayetteville, Arkansas.