Go deeper on the statements you make to potential clients. Convincing them to hire you takes a customized approach every time. How many times have you used the “we’re local” crutch as one of your...
It doesn’t look good right now, but in a changing world, architects will always be needed. There’s a lot of discussion about the future of architecture. It’s happening in the media, it’s occurring in the...
They sell themselves into the job but do little else, Mark Zweig writes. We have a big problem in the A/E/P industry. As good as most of our people are, after 34 years of working...
Habits that will make people not like you – yes, it includes always checking your phone. It’s been said before that for people to want to do business with you, they have to know you,...
The motherload list of truisms that makes Mark Zweig’s blood boil. One benefit of aging has been a certain calmness that I now have that I didn’t have when I was younger. That makes each...
Search outside the firm or groom from within? To this author, the answer is obvious. I wrote last month about a position description for an office leader. But where do you look for the talent...
No method of communication is perfect, but each is best for certain situations, Mark Zweig writes. As leaders and managers of A/E/P or environmental firms, we all share one thing: lack of time. We work...
Need help identifying targets for potential recruiting? The answer is in the headline. Sometimes in the recruiting world, you’ll hear the term “sourcing.” It sounds like something you would hear in the buying/procurement business, right?...
Give recruiting the attention it deserves. Create a recruiting budget and follow these three tips from Mark Zweig. I have always wondered why recruiting is not a more prominent function in the majority of A/E/P...
Four pointers from Mark Zweig for firms stuck in a no-growth mode. One thing is for sure about the A/E/P and environmental consulting business: We’re all “stuck” if we can’t train people who work for...
Look for ideas to simplify every single thing you do and the benefits will accrue, Mark Zweig writes. For those of you not aware of it, earlier this month ZweigWhite announced the combination of two...
Being treated as a second class employee, independent of rank, is very demoralizing, Mark Zweig writes. The other day I stopped to talk with ZweigWhite’s CPA, who was meeting with our in-house accountant – a...
Consider the unexpected in your next candidate search and you’ll be that much closer to winning the war for talent. Dwight Eisenhower made a statement once that bears repeating. He said: “Plans are nothing; planning...
Eight suggestions from Mark Zweig to motivate staff, from office decor to proposal-making. I can’t stand it when my seven-year-old tells us how bored she is. Drives me absolutely insane! But I’m afraid that boredom...
Being crystal clear on intent and purpose allows you to build a powerful and consistent value proposition. Your organization has a culture and brand, whether by intention or happenstance. When asked about their brand, most...
Six traits that will make you and your team highly successful, Mark Zweig writes. There’s no doubt in my mind that most successful people in this business didn’t get there by accident. It’s because of...
The business is evolving faster than ever. Here are Mark Zweig’s eight steps for implementing change. I am convinced that both the world and the A/E/P and environmental business are changing at an accelerating pace....
Smart investments and ability to effectively manage debt are key to success at these firms. By Christina Zweig What are fast-growth firms doing differently than their competitors in the A/E/P and environmental consulting industry? We...
Mark Zweig offers two examples of divisive attitudes, and how to fix them. It kills me how some people working in our client companies forget that they are all working for one firm. These people...
There may be something missing in your firm after the recession, Mark Zweig writes. The recession of the last six- to 8 years has been hard on the A/E/P and environmental consulting business. Many companies...
The seller-doer model works best for design firms and Mark Zweig shows how you can do it in your firm. 2014 is going to be the year of the seller-doer for those of us working...
Four additional suggestions from Mark Zweig because the time is now. It’s here – the New Year. They keep coming faster and faster. It’s kind of funny to see the past futurists’ ideas about what...
Costs add up, sometimes alarmingly, so be sure to discuss reimbursements. Everyone says they don’t want to nickel and dime their client and yet getting paid for doing work and providing service is the reality...
It’s your employees; Mark Zweig offers five solutions to help deal with them better. I got a call from an old friend of mine from Boston the other day. He wanted to tell me how...
