The Zweig Letter

By Mark Zweig | Winning big design projects requires strategy, preparation, credibility, and connecting authentically with decision-makers to secure long-term success.

By Caitlin Austin | Investing in AI-driven learning is not just a step forward – it’s a leap toward building a smarter, more adaptive industry.

By Matt Cooper | These firms often rely on few clients, multitasking staff, and undocumented processes, creating volatility, inefficiency, and growth challenges.

The leading source of business management insights, research, and strategies tailored specifically for leaders of AEC firms.

By Jeremy Clarke | Independent directors give AEC boards the objectivity, capacity, and perspective insiders can’t provide.

Zweig Group, the leading provider of management consulting, research, and education for the architecture, engineering, and construction industry, has released its 2025 Marketing & Business Development Report – the industry’s most comprehensive resource on how...

By Ezequiel Tovar | An ownership transition plan must combine the right strategy on both the human and financial side.

By Mark Zweig | The right attorney with specialized expertise can save AEC firms significant costs, mitigate risks, and protect their business.

By Sara Grayum | In a world where perception drives engagement, the AEC industry is waking up to a new kind of visibility.

By Liisa Andreassen | President and COO of OBMI (Miami, FL), a global master planning, architecture, and design firm.

GMB, a professional services firm focused on the education market, has acquired Richard L. Johnson Associates. This acquisition represents an exciting new chapter for Richard L. Johnson Associates and GMB as the firms combine their experience,...

By Ying Liu | These three common leadership personas quietly sabotage strategy execution.

By Jeff Adams | Maximizing AEC M&A potential requires proactive financial planning, risk management, and trusted advisors to secure lasting success beyond the deal.

By Gary Bowman | Building a firm that attracts people, not just transactions, requires balancing scale, preserving culture, and investing in long-term success.

By Mark Zweig | Implement these specific strategies to set the stage for your firm’s long-term growth and success.

By Morgan Stinson | Lessons from The Bear show AEC leaders the value of purpose, process, development, and treating every client like a VIP.

By Nam Douglass | Neglecting immigration compliance during mergers or acquisitions can expose firms to costly consequences.

One of my all-time favorite Zweig Letter articles was written by no less than Mark Zweig himself, titled, “Frank Wouldn’t Be Happy.”  The “Frank” in this case was Frank Lloyd Wright, and the article described...

By Jeremy Clarke | Handle hidden tension before it blows – eroding trust, culture, and leadership credibility.

By Kristi Weierbach | Incentive plans for employees should align unique performance measures with organizational success to drive retention, engagement, and results.

By Mark Zweig | Many AEC firms claim high quality, but without consistent action those promises quickly become hollow words.

By Janki DePalma | Recognition matters, but real growth happens when leaders value quiet progress, not just visible wins.

By Lindsay Young | Every firm is unique, so focus on your differentiating factor to create a one-of-a-kind client experience.

By Kyle Ahern | The latest recruitment and retention data reveals shifting expectations, transparency, and tools reshaping AEC firms’ talent strategies.