The Zweig Letter | September 29, 2025

Sep 28, 2025

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The independent director imperative
By Jeremy Clarke
Independent directors give AEC boards the objectivity, capacity, and perspective insiders can’t provide.

Say “Yes, and…” to better leadership
By Michael Makris
Several of improv’s most fundamental rules are very much related to leadership and professional growth.

Selling big design projects
By Mark Zweig
Winning big design projects requires strategy, preparation, credibility, and connecting authentically with decision-makers to secure long-term success.

Leveraging AI for employee development
By Caitlin Austin
Investing in AI-driven learning is not just a step forward – it’s a leap toward building a smarter, more adaptive industry.

The struggle with subscale
By Matt Cooper
These firms often rely on few clients, multitasking staff, and undocumented processes, creating volatility, inefficiency, and growth challenges.

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About Zweig Group

Zweig Group, a four-time Inc. 500/5000 honoree, is the premier authority in AEC management consulting, the go-to source for industry research, and the leading provider of customized learning and training. Zweig Group specializes in four core consulting areas: Talent, Performance, Growth, and Transition, including innovative solutions in mergers and acquisitions, strategic planning, financial management, ownership transition, executive search, business development, valuation, and more. With a mission to Elevate the Industry®, Zweig Group exists to help AEC firms succeed in a competitive marketplace. The firm has offices in Dallas and Fayetteville, Arkansas.