The Zweig Letter

By Javier Suarez | Instead of trying to fix “the big problem,” we should handpick issues that we could have a decent chance of addressing successfully.

By Mark Zweig | If you want the best people, you have to sell – the company, the role, and the location – and move fast when you get a good one!

By Jane Lawler Smith | Marketing professionals are the unsung heroes of the AEC industry, driving synchronization, strategy, and success in securing projects.

By Matt Gross | Build success by fostering strong culture, investing in people and infrastructure, prioritizing cybersecurity, and planning strategically.

By Sara Parkman | AEC firms remain largely committed to flexible options that benefit both firms and their employees.

By Greg Sepeda | Taking time to slow down, prioritize self-care, and recharge improves productivity, mental clarity, and overall well-being.

By Mark Zweig | 2025 offers opportunities for AEC firms to thrive through responsiveness, strategic metrics, strong banking ties, and workplace honesty.

By Jeremiah Harrington | Thorough preparation across all project phases is crucial for navigating challenges and ensuring construction project success.

By Duane Gaugler | It’s true that mentor relationships aren’t easy to find time for, however, the potential they offer is enormous.

By Kyle Ahern | Salary data reveals evolving compensation trends, including regional, role-specific, and growth-driven salary differences.

By Jordan Wilson & Dawson Fercho | The Republican reconciliation package consolidates energy, border, and tax policies, potentially reforming Section 174.

By Brandon Pinkerton | Integrity in leadership is sacrosanct and you must fight the urge to dilute your brand with cheap substitutes and compromised values.

By Mark Zweig | Balancing growth and profitability is essential for long-term value creation and success in AEC firm valuation strategies.

By Liisa Andreassen | President of Southern Steel Engineers (Lexington, SC), a firm that provides state of the art engineering and analysis for structural steel projects.

Zweig Group announces updates to its compensation data platform, Zweig Insights, as well as the release of the 2025 Salary Report of AEC Firms. 

By Tom Godin | Evaluating team dynamics is crucial for transforming organizational strategy into measurable results.

By Mercedez Thompson | How a book club sparked connection and a genuine sense of belonging in a hybrid workplace.

By Mark Zweig | Start 2025 strong by reviewing your AEC firm’s marketing tools, including your website, email lists, signage, and more.

By Emily Gaines | The words and numbers used to describe design concept, building component, and client goal form a dataset that guides decisions and improves project success.

By Leisbel Lam | Harnessing the power of a growth mindset and the S-curve of learning to transform human capital in the AEC industry.

By Ezequiel Tovar | The decisions you make today will have monumental impacts on your next generation of owners tomorrow.

By Kraig C. Kern | Corporate giving today should be about about creating meaningful opportunities for employees to make a difference while developing professionally.

By Mark Zweig | Non-responsiveness in professional settings can stem from various reasons but addressing it directly can improve communication.

By John Butt | The transition from being an individual contributor to a people leader is a significant milestone in a professional’s career – but it can also come with many challenges.