Mark Zweig offers remembrance on passing of dear friend and firm leader Joe Lalli. We lost a great leader, design professional, and friend with the passing Joseph J. “Joe” Lalli, FASLA, in Fort Lauderdale on...
Six suggestions from Mark Zweig on how to form and keep relationships alive. I never liked the idea that a consulting business should have its marketing based on personal relationships. I just don’t like being...
We recently got an anonymous blog comment, that got me thinking. "Why is no one talking about the white collar sweatshops of the marketing departments and marketing staff within most A/E firms?" the person asked....
These comprehensive campaigns are more than a marketing exercise. Do you roll your eyes when you hear of a firm going through a rebranding? Be honest. Certainly the concept of branding has been slow to...
Results of long-running study show that those who wait for reward do better in the end, Mark Zweig writes. Back in the ’60s a Psych professor at Stanford, Walter Mischel, gave a famous test to...
Find out what you should be really pursuing and go for it. Mark Zweig predicts success. Some years ago, Toyota’s Lexus brand promoted itself through the slogan, “Lexus: The relentless pursuit of perfection.” That decision...
A new era dawns as this company moves ahead refreshed and re-emboldened. The 15th Annual Hot Firm and A/E Industry Awards Event marked the announcement of a new name and complete rebranding of ZweigWhite to...
FAYETTEVILLE—October 1, 2014—Zweig Group has introduced a new corporate name and logo which reinforces its commitment to growth through an investment in new products and services as well as delivery methods. The company has changed...
Modernizing corporate identity part of plan for growth FAYETTEVILLE—October 1, 2014—ZweigWhite has introduced a new corporate name and logo which reinforces its commitment to growth through an investment in new products and services as well...
FAYETTEVILLE, Ark. (Sept. 29, 2014) –William Brock Johnson (1949-2012) was named the recipient of the 2014 Jerry Allen Courage in Leadership Award, an award recognizing outstanding leaders in the AEC industry. Brock was the President...
Portfolio: Mascot delivers the good news Internal newsletter modeled after internal mascot an award-winning success. By Christina Zweig Contributing editor ECS Carolinas, LLP (Chantilly, VA), placed first in the Internal Marketing Category of Zweig Group’s...
It’s lonely at the top and hard to find someone who will listen and provide useful advice, Mark Zweig writes. It’s been said before that it’s lonely at the top. There’s a lot of truth...
FAYETTEVILLE, Ark. (Sept. 18, 2014) – Zweig Group is excited to announce that Randy Wilburn is re-joining the firm to help grow the executive search division. Wilburn, who first worked for Zweig Group in the...
Mark Zweig lays out the steps you must take to create a successful organization. Also, be a real leader. One of the most important jobs any leader has is that of building their team. Yet...
Think of leadership not as a single person but as a team of individuals, each with his or her own strength and talent. For years I’ve watched firms struggle with leadership transition, particularly firms started...
Mark Zweig lists some things he has learned about the A/E/P and environmental business over three decades. The end of August marked 34 full years working in the A/E/P and environmental consulting business. I have...
This over-used word can be working against you. In one of our seminars, we ask the attendees to spend 5 minutes developing a short pitch to convince a potential client why they should hire the...
Mark Zweig offers five things you can do to keep valued employees who just don’t see eye-to-eye. After working as an owner, consultant, and employee in A/E firms for more than 34 years, it’s interesting...
Is personality a window to culture when interviewing candidates? It’s amazing how often the word “culture” is used in the recruiting process. More often than not, a candidate’s fit with, or should I say into,...
Mark Zweig expresses frustration about the mishandling of the sales process at design firms. It is a hard to manage the business development (BD) effort in the A/E and environmental consulting industry. To start with,...
If vertical or horizontal expansion (or both) is in the cards for you, approach with caution. Business has been good lately in the A/E professions. Opportunities abound, yet many firms struggle with the question of...
Mark Zweig reflects on the passing of a friend and employee, and offers six tips about forming a winning team. A week ago Sunday, one of my best friends, and also the lead carpenter for...
Mark Zweig offers five suggestions on how to stay out of trouble and in the black. One of the greatest challenges is keeping your business profitable. It’s easiest when you’re growing. Revenue is going up...
FAYETTEVILLE, Ark. (July 28, 2014) – Zweig Group is proud to announce the winners of the Zweig Group 2014 Marketing Excellence Awards, an award recognizing outstanding and effective marketing in the A/E/P and environmental consulting...
