Outstanding AEC Marketing Campaigns, 3rd Edition

• Read 100 real-life examples of successful AEC direct marketing campaigns
• Get a behind-the-scenes look at how AEC firms develop outstanding direct marketing campaigns
• See useful examples of web sites, postcards, brochures, newsletters, surveys, advertising, and other direct marketing campaigns that have gotten real results
• Learn how much money and time firms have spent on developing these marketing campaigns
• Get ideas and inspiration to help you market your AEC firm’s services more creatively to build your brand name with direct marketing

Want to know how you can grab your clients' attention and really get your money's worth for your marketing dollars? If you already understand the theory behind marketing professional services but need some concrete examples for improving your direct marketing campaigns, then turn to Zweig Group'sOutstanding AEC Marketing Campaigns, 3rd Edition. It’s filled with examples that will help you develop marketing techniques, ideas, innovations, and tactics that really work.

Profiled in simple language, these examples go beyond the theory of marketing. Outstanding AEC Marketing Campaigns, 3rd Edition presents 100 real-world examples of direct marketing campaigns that have worked for design firms of all shapes and sizes. Gathered from the pages of The Zweig AEC Marketing Letter, the newsletter covering real-world tactics at work in design firms today, these case studies provide a single collection of innovative direct marketing campaigns used to build name recognition, get results, and win jobs.

Outstanding A/E Marketing Campaigns, 3rd Edition profiles newsletters, web sites, postcards, brochures, holiday pieces, magazines, and other successful direct marketing pieces. And it shows you how some firms have combined several media to create long-term, integrated marketing efforts. You’ll see what happened and get the behind-the-scenes story from the staff members who developed the campaign. See what worked and what didn’t work. What did it cost? How did firms compile their mailing lists? What was done in-house and what was farmed out to designers and consultants? What did clients think of it? Each profile answers these questions and more.

No matter how small or large your firm, you’ll find dozens of ideas for your own campaigns. And, you can see how your marketing efforts stack up against competitors at similar firms across the U.S. Use the index in the back of the book to search for marketing campaigns by firm size and firm type.