With the growth of mobile phone usage (worldwide reached 70% in 2020 with more than 5 billion smartphone users today), mobile marketing has been growing by leaps and bounds. Geofencing and Geoframing are dynamic technologies revolutionizing the way marketers engage with clients on a hyperlocal scale. These innovative tools create targeted marketing strategies that drive client engagement, employee recruiting, and business growth. Let us help you harness its power to deliver personalized experiences to targeted audiences, right where they are.

Geofencing is a location-based technology that uses radio frequency identification (RFID), Wi-Fi, GPS, Bluetooth, or cellular data beacons to deliver a targeted ad or app notification when a mobile device enters or is located within a virtual geographic boundary, known as a geofence. We build a virtual perimeter around a specific geographic location to deliver targeted messaging. 

Geoframing uses consumer characteristics, personality attributes, roles, interests, keyword searches, and website tracking code. This allows firms to reach and also retarget people who are more inclined to show interest or have already shown interest in their products or services, increasing the likelihood of conversion.

Zweig Group provides a customized, targeted, client-prospecting process by harnessing the power of location-based and avatar-based advertising, then capturing individualized data to engage potential clients and employees. We take full advantage of its capabilities and offer ad design, placement, monitoring, and campaign strategy recommendations using: