Geofencing and Geoframing


Geofencing and Geoframing Marketing Solutions for AEC

With the growth of mobile phone usage (worldwide reached 70% in 2020 with more than 5 billion smartphone users today), mobile marketing has been growing by leaps and bounds. Geofencing and Geoframing are dynamic technologies revolutionizing the way marketers engage with clients on a hyperlocal scale. These innovative tools create targeted marketing strategies that drive client engagement, employee recruiting, and business growth. Let us help you harness its power to deliver personalized experiences to targeted audiences, right where they are.

What is Geofencing and Geoframing?

Geofencing is a location-based technology that uses radio frequency identification (RFID), Wi-Fi, GPS, Bluetooth, or cellular data beacons to deliver a targeted ad or app notification when a mobile device enters or is located within a virtual geographic boundary, known as a geofence. We build a virtual perimeter around a specific geographic location to deliver targeted messaging. 

Geoframing uses consumer characteristics, personality attributes, roles, interests, keyword searches, and website tracking code. This allows firms to reach and also retarget people who are more inclined to show interest or have already shown interest in their products or services, increasing the likelihood of conversion.

What are the benefits?

Hyper-Local Targeting
Hyper-target prospects in a specific geographic area, and reach the right audience at the right time in the right place with the right messaging that is relevant and timely.
Personalized Messaging
Geofencing allows you to personalize the customer experience. If you’re marketing to a specific area, you can utilize the demographics of that local population and customize your promotions accordingly.
Cost Effective
When your ads are sent directly to your audience, your awareness increases and your engagement numbers go up. With geofencing, you are spending marketing dollars on your best prospects and spending less money on those who are not.

How we help:

Zweig Group provides a customized, targeted, client-prospecting process by harnessing the power of location-based and avatar-based advertising, then capturing individualized data to engage potential clients and employees. We take full advantage of its capabilities and offer ad design, placement, monitoring, and campaign strategy recommendations using:


Event and conference marketing
Where attendees receive promotion around your booth, speakers, and sponsorships.
Business development
To target potential clients (both individual people and organizations) before an RFQ or RFP is released.
Recruiting Strategies
Implemented through participation in career fairs, job sites, and within competitors’ offices.