Event
The Principals Academy Winter 2025
- Regular price
- $1,895.00
The Principals Academy is Zweig Group’s flagship training program encompassing all aspects of managing a professional AEC service firm. Elevate your ability to lead and grow your firm with this program designed to inspire and inform existing and emerging AEC firm leaders in key areas of firm management leadership, financial management, recruiting, marketing, business development, and project management. Learning and networking at this premiere event challenges traditional seminar formats and integrates participatory idea exchange led by Chad Clinehens, Zweig Group's President & CEO, as well as the firm’s top line up of advisors.
Zweig Group’s leadership team draws from our 35+ year history working with AEC firms to teach the latest approaches to managing and operating successful firms – using our comprehensive data set of industry benchmarks and best practices. The Principals Academy is like a mini-MBA for design and technical professionals and is an impactful way to learn how to build your career and your firm.
Who should attend?
- Emerging firm leaders
- AEC C-suite & firm owners
- Experienced principals looking to enhance or refresh their knowledge
- Department, division, and branch managers
- Project Managers and senior design/technical staff
- Legal, accounting, insurance, consulting, and advisors specialized in the AEC industry
Discussion topics include:
- What It Means to be A Principal & Owner
- Strategic Growth Planning
- Business Development Strategies
- Driving Financial Results
- Developing AI & Innovation Strategies
- Marketing Fundamentals
- Recruiting & Retention Strategies
- Leadership for Principals
- Firm Ownership & Transition
- Mergers & Acquisitions
- Leading vs Managing a Successful Firm
Upon completion, attendees will receive a certificate of completion electronically for self-reporting. This seminar offers 12 LU/PDH credits.
Venue Information
Andaz West Hollywood, CA – reserve your room at the negotiated rate here.
Sample Agenda
Wednesday
| 8:00 am | Breakfast |
| 8:30 am | Welcome and What it Means to be a Principal |
| 10:00 am | Strategic Growth Planning |
| 11:00 am | Strategic Marketing & Branding |
| Working Lunch | Demystifying Innovation Strategies |
| 1:00 pm | Driving Financial Performance |
| 2:30 pm | Understanding M&A, Ownership Transition and Valuation |
| 4:00 pm | Afternoon Roundtables |
| Optional Happy Hour will conclude at 6:00pm |
Thursday
| 8:00 am | Check-in and Breakfast |
| 8:30 am | Leadership and Performance |
| 10:00 am |
Tactical Sales and Business Development |
| 11:15 am | Lunch |
| 11:45 am |
Successful Recruiting and Retention |
| 1:00 pm | Closing Roundtables |
| 1:30 pm | Adjourn |
Survey Participation:
Participants in Zweig Group’s Principals, Partners, & Owners Survey will receive a discount of 15% on a registration to this event. Click here to participate.
Group discount available for groups of 3 or more, use code 10TPAFW at checkout.
To be notified of future dates and locations, inquire about customized in-house training, or for immediate assistance, please email events@zweiggroup.com or call the Zweig Group team at 800.466.6275.
Regarding CPE credits:
Prerequisites: None
Advanced Prep: None
Credit Type: Business Management & Organization
Amount of CPE: 14 credits
Program Level: Intermediate
Delivery Method: Group Live
Stambaugh Ness is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have the final authority of individual courses for CPE credit. Concerns regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org