The Zweig Letter

By Chad Coldiron | How does a brand create a long-lasting legacy well beyond any individual contributor or even just its founders?

By Malory Atkinson | Challenge your marketing team to think beyond proposals and begin to work to strategically impact the entire client experience.

By Liisa Andreassen | Vice president of strategy at Westwood (Minneapolis, MN), an awarding-winning firm that provides multi-disciplined surveying and engineering services.

By David Harvey | When well-trained staff are equipped with the skills needed to do their jobs well, everyone will reap the benefits.

By Mark Zweig | The future will be here before you know it, so there is no time to delay your ownership transition planning efforts.

By Dathan Gaskill | Committing to this will make your firm safer, more resistant to adversity, and change cashflow and profit for the better.

By Kraig Kern | The next time you have a proposal or presentation kickoff, trust and empower your marketing team to do what they do best.

By Liisa Andreassen | President of Grace Hebert Curtis Architects, an architecture and interior design firm that is still experiencing substantial growth in size and reputation after more than 50 years.

By Ross Stuart | What does the future of remote work look like in the AEC industry and how do managers adapt?

By Mark Zweig | This is a reality in our industry and knowing the typical issues faced by these people can be helpful to working with them.

Zweig Group is pleased to release the 2022 Marketing Report of AEC Firms. This publication is a source of information for firms that want to better understand the ever-changing marketing landscape of the architecture, engineering,...

On the heels of a highly successful inaugural ElevateHER™ Symposium, Zweig Group has opened applications for the 2023 Cohort and announced February 15, 2023 in Dallas, TX as the date and location of the 2023...

By Jane Lawler Smith | If it doesn’t support the mission of your firm, enhance your brand story, and provide relatable value to the recipient, it might be time to rethink spending money on it at all.

By Liisa Andreassen | Vice president of corporate development at J.S. Held, a global consulting firm providing technical, scientific, and financial expertise across all assets and value at risk.

By Matt Hoying | Open up and embrace full company transparency, not just financial, to enhance your firm’s culture.

By Mark Zweig | Four things you can do to build the kind of workplace over time that good people want to stay in.

By Justin Smith | Committing to this will make your firm safer, more resistant to adversity, and change cashflow and profit for the better.

By Jamie Claire Kiser | Key points from this year’s ElevateHER Symposium and ElevateAEC Conference & Awards Gala.

By Scott McNally | If you swing for the fence, remember the fans, watch for curveballs, and rally your team, your firm will be successful.

By Liisa Andreassen | President and CEO of DOWL, LLC, a firm that offers a wide range of engineering services to public and private clients, from the Arctic Ocean to the Rio Grande.

By Amber Milot | Creating a recruiting culture and focusing on retention are business savvy strategies to help your organization continue to thrive in today’s job market.

By Mark | If your project managers did these six things consistently, your projects and your firm would be more successful.

Zweig Group’s media arm, Civil + Structural Engineer Media, continues to Elevate the Industry by highlighting outstanding projects completed in 2022.

Ken Siebert, CMTA, is the recipient of the 2022 Jerry Allen Courage in Leadership Award, which recognizes outstanding accomplishments through leadership in the AEC industry.