ZweigWhite Welcomes New Marketing Consultant

Mar 14, 2011

Debbie Frederiksen | Marketing Consultant | ZweigWhite Consulting Debbie Frederiksen’s career spans 17 years in the architecture / engineering / planning industry. After graduating from the University of Nebraska, she worked for a 10-person firm as office manager, then a regional, generalpractice where her focus was on business development and marketing proposals. Most recently, Debbie was Director of Marketing at internationally renowned Populous (formerly HOK Sport) where she provided strategic guidance and quality control of marketing, business development and branding activities for 7 US offices. She managed a marketing team of 8 and helped Principals in the firm establish goals, objectives, budget, and strategies for market segments and new business opportunities. Debbie is a Certified Professional Services Marketer (CPSM) as designated by the Society of Marketing Professional Services. Her holistic understanding of business, management and marketing is instrumental in guiding firms toward success. Her expertise includes strategic marketing plans, key message development, financial analysis, CRM systems, presentation coaching, brand management and trends and target market research. ... Let's give Debbie a big welcome to the team at ZweigWhite!

About Zweig Group

Zweig Group, three times on the Inc. 500/5000 list, is the industry leader and premiere authority in AEC firm management and marketing, the go-to source for data and research, and the leading provider of customized learning and training. Zweig Group exists to help AEC firms succeed in a complicated and challenging marketplace through services that include: Mergers & Acquisitions, Strategic Planning, Valuation, Executive Search, Board of Director Services, Ownership Transition, Marketing & Branding, and Business Development Training. The firm has offices in Dallas and Fayetteville, Arkansas.