Winning Super Bowls

Apr 02, 2018

The highest performing teams across all organizations have identifiable characteristics – great role clarity, tough love, and solid performance standards.

Just like the New England Patriots and the Philadelphia Eagles, great teams do not happen by accident. There has to be deliberate intention in investing in the team and a shared goal that is bigger than any one team member.

In the two weeks leading up to the Feb. 4 game, sports fans, columnists, and analysts debated the strengths and weakness of each team every minute of every day until Super Bowl LII began. With Philadelphia coming out on top, post-game talk turned to the great performance of Eagles QB Nick Foles, and the benching of Patriots defensive back and former Super Bowl hero Malcolm Butler. Coaching, of course, was also a big part of the discussion after the game was over.

The details matter – on any team, each individual’s talent contributes to team performance, as does the coaching – but the difference between winning and losing, between good and great, between the championship ring and a hollow-sounding “better luck next year,” is teamwork.

Great leadership is essential and skilled players critical. But it is always the quality of their interactions that matter most. Over the years, I’ve studied hundreds of teams in multiple industries, including sports. And on each team I’ve taken dozens of measurements, analyzed the data, and looked for patterns. The highest performing teams across all organizations have identifiable traits and characteristics.

On extraordinary teams, members have each other’s backs and are focused on team success. They put the team agenda ahead of any personal agenda and commit to work for a teammate’s success with as much energy and attention as they work for their own.

Tom Brady may be the best quarterback to ever call a play, but he’s nothing if the offensive line lets him get crushed before he can spot his receiver or fire the pass. Doug Pederson may be the canniest coach, but his genius is irrelevant if his players can’t execute. And that old trope about offense winning games and defense winning championships? All true and still, the best defense in the league is the one that works with ruthless efficiency, hands over the ball to their offense, and watches the rest from the sideline.

But most importantly, when things go south, as they always do, the best teams talk about it.

The highest performing teams are:

  • 106 times more likely to give each other tough feedback
  • 125 times more likely to call each other out for poor performance
  • 50 times more likely to openly discuss conflict

In business, the markers are not always as clear as numbers on a scoreboard after each quarter. And the timeframe is rarely as rigid. But the savviest businessmen and women know that however their team is performing today, they can be better tomorrow. The traits and characteristics of the highest performing teams can be learned and taught. They are as replicable as they are identifiable. If you are interested in having a Super Bowl winning team this year, take the following steps:

  • Make sure your players know how to play their position and are playing it. Lack of role clarity and how job responsibilities connect with the larger goal is often at the root of poor performance on the team.
  • Define the goal and ensure the whole team is bought in. From the last day of last season, the Patriots’ unwavering focus was Super Bowl LII. Does everyone on your team understand the overarching and unified team goal?
  • Establish the standards of performance. What are the behavioral and operating norms all team members will be held accountable to uphold? Do you hold all team members accountable to the same standards, no matter what their position or how much of a “superstar” they are?
  • Extend trust to team members. Assume positive intent and if you don’t understand a teammate’s motivation or behavior, find out what may be behind it.
  • When the going gets tough, have the tough conversations. When things are challenging and the scoreboard says you are losing, improvements and change are required. Without feedback and debate, and the team’s willingness to engage in honest, sometimes even uncomfortable dialogue, change never occurs.

Linda Adams is a leadership development expert and co-founder of the Trispective Group. She is the co-author of The Loyalist Team: How Trust, Candor, and Authenticity Create Great Organizations. For more information, or to take a free team snapshot assessment, please visit

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Zweig Group, three times on the Inc. 500/5000 list, is the industry leader and premiere authority in AEC firm management and marketing, the go-to source for data and research, and the leading provider of customized learning and training. Zweig Group exists to help AEC firms succeed in a complicated and challenging marketplace through services that include: Mergers & Acquisitions, Strategic Planning, Valuation, Executive Search, Board of Director Services, Ownership Transition, Marketing & Branding, and Business Development Training. The firm has offices in Dallas and Fayetteville, Arkansas.