Marketing Excellence Awards: Westwood

Westwood Professional Services (Eden Prairie, MN), a 350-person professional services firm, is the third place winner in the Online Marketing category of Zweig Group’s 2015 Marketing Excellence Awards for its new website. Before commencing with design concepts for the new website August Ash, Inc. – a web developer and Internet marketing consultant – conducted nine months of analysis on Westwood’s existing website. Feedback was gathered through meetings and surveys with Westwood’s key leaders to help deliver the best site design and layout to meet their needs. Their research uncovered several issues. The Westwood team realized that they needed to clearly communicate their value and core services. They also needed to work on demonstrating their expertise in additional services without compromising their core services. They needed to enhance their jobs, office, and corporate pages to attract the right people to want to work at Westwood. Their new website needed to be more dynamic and mobile-responsive. Westwood’s fresh brand image and message was effectively implemented into the company’s website and social channels. Results show that visits to their online sites have increased. Having analytics in place to make good, informed decisions for their online marketing has been a big advantage. They’re able to better understand visitor behaviors, and test and adjust design features that don’t work. As a result, they’ve found much success in both upward and downward trends. If something is trending down they can fix it. Additionally, focus on social engagement has increased referrals to the new website. For more info on the Marketing Excellence Awards click here. The 2016 Marketing Excellence Awards are open for registration! Click here to register your firm.