Marketing Excellence Awards: TEECOM
TEECOM (Oakland, CA), a 50-person low-voltage engineering firm, is the first place winner in the Online Marketing category of Zweig Group’s 2015 Marketing Excellence Awards for its website redesign
In 2013 clients expressed that, based on the information on its website, it wasn’t clear what services TEECOM provided and it was difficult to locate contact information. This feedback revealed not only weaknesses, but also opportunity to improve. A strategic plan for a website redesign was initiated to enhance user experience.
The TEECOM website redesign team’s goals were to enhance user experience with navigation, create a clear understanding of what TEECOM does, infuse the site with TEECOM culture and personality, improve marketing efficiency, and increase website visits.
The new and improved website allows clients to easily access information on TEECOM’s services, market sectors, employees, business practices, culture, and values. When the site launched April 2014, it was promoted through social media and employee email signatures. Implementing SEO strategies also helped target audiences to easily discover TEECOM’s website.
Through information from Google Analytics and HubSpot the TEECOM team found that the website redesign has accomplished all of the team’s original goals. The redesign has enhanced user experience with navigation – 15.78 percent for desktop visitors and 73.01 percent for mobile users. The site gives users a clear understanding of what TEECOM does, with information about TEECOM’s projects and services. The redesign infused the site with TEECOM culture and personality, with the addition of the People page – which includes information about all TEECOM employees. Marketing efficiency has also improved with the redesign. The redesign successfully increased website visits – organic search rose 114.28 percent, direct rose 57.84 percent, and referral rose 78.20 percent.
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About Zweig Group
Zweig Group, three times on the Inc. 500/5000 list, is the industry leader and premiere authority in AEC firm management and marketing, the go-to source for data and research, and the leading provider of customized learning and training. Zweig Group exists to help AEC firms succeed in a complicated and challenging marketplace through services that include: Mergers & Acquisitions, Strategic Planning, Valuation, Executive Search, Board of Director Services, Ownership Transition, Marketing & Branding, and Business Development Training. The firm has offices in Dallas and Fayetteville, Arkansas.