Marketing Excellence Awards: Maser
Maser Consulting P.A.
(Red Bank, NJ), a 500-person multidiscipline engineering consulting firm, is the fourth place winner in the External Newsletter category of Zweig Group’s 2015 Marketing Excellence Awards for its new brochure package.
Due to Maser Consulting’s continuous expansion of services and geographic locations, the firm’s corporate brochure was quickly becoming obsolete.
The goal of the new corporate brochure package was to aid the firm’s strategic objective of establishing the brand in new geographic regions as it extends its East Coast reputation further south and west. Anticipating this growth, the firm needed something that could grow and evolve.
The new corporate brochure presents a more accurate representation of the firm in a clean and comprehensive manner. Designed to be highly customizable and flexible for future services, the brochures can be used as a package or separated into individual pieces. Each piece can be updated on its own without having to discard and reprint the entire package, which enables the brochure to grow and evolve with the firm – a fundamental goal of the project. Additionally, the brochure package enables Maser Consulting staff to target audiences with specific interests, delivering precise messages about desired services to target audiences.
The brochure package organized the firm’s services into seven core disciplines, simplifying and delivering a clear message about their capabilities. It also introduced a new, clean look. Once deployed, the brochure received enthusiastic feedback from both employees and clients. The comprehensive package achieved the firm’s ultimate goal of flexibility and longevity. The extensive in-house review of material also helped their marketing team learn about specific details and sub-services within the seven core disciplines. With more knowledge about the industry, the firm is better able to serve internal and external clients.
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About Zweig Group
Zweig Group, three times on the Inc. 500/5000 list, is the industry leader and premiere authority in AEC firm management and marketing, the go-to source for data and research, and the leading provider of customized learning and training. Zweig Group exists to help AEC firms succeed in a complicated and challenging marketplace through services that include: Mergers & Acquisitions, Strategic Planning, Valuation, Executive Search, Board of Director Services, Ownership Transition, Marketing & Branding, and Business Development Training. The firm has offices in Dallas and Fayetteville, Arkansas.