Marketing Excellence Awards: Louis Berger Employee Nexus
(Washington, DC), a professional services firm, is taking home third place in the Internal Marketing category of Zweig Group’s 2015 Marketing Excellence Awards for the Louis Berger Employee Nexus – a global intranet that provides more than 6,000 employees with company-related news and information.
As recently as mid-2012, Louis Berger employees had few ways of receiving news and information. There were a number of global change initiatives underway, but there was no communications infrastructure established to deliver messages. Sending all-employee emails was the most common practice for sharing news, but email distribution lists were manually compiled and missing human resources data. Research revealed that Louis Berger’s limited communications tools lacked frequency, strategic intent, and targeting to allow them to deliver messages to employees. It was clear that there was an immediate need for an intranet.
In late 2012, the company’s first intranet – Nexus News – was launched. The site – which was built using in-house resources – was the first time that news and information were consolidated into a single platform. The intranet provided access to employees of only one operating company, but was built as the test case for a corporate-wide intranet.
One year later, the Louis Berger Employee Nexus was launched. The first global intranet consolidated news and information for all operating companies and now serves as the single source of information.
Success of Nexus was measured in various ways, including the growth of the news pipeline. The number of news stories jumped from 126 to 320 (almost one story per day) in just one fiscal year, representing a nearly 250 percent growth of the news pipeline, and demonstrating an increased employee appetite for news and information.
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About Zweig Group
Zweig Group, three times on the Inc. 500/5000 list, is the industry leader and premiere authority in AEC firm management and marketing, the go-to source for data and research, and the leading provider of customized learning and training. Zweig Group exists to help AEC firms succeed in a complicated and challenging marketplace through services that include: Mergers & Acquisitions, Strategic Planning, Valuation, Executive Search, Board of Director Services, Ownership Transition, Marketing & Branding, and Business Development Training. The firm has offices in Dallas and Fayetteville, Arkansas.