Marketing Excellence Awards: Daniel C. Baker Associates 125th Anniversary Event
Larson Design Group
(Williamsport, PA) – a 290-person engineering, surveying, and architecture firm – is taking home fourth place in the Special Event category of Zweig Group’s 2015 Marketing Excellence Awards for its Daniel C. Baker Associates 125th
In 2014, LDG acquired DCB
, the oldest continually operated engineering firm in Pennsylvania. DCB was founded by Michael Baker, Sr. in 1890, and remained a family business for four generations. When Craig Baker, CEO of DCB, agreed to an acquisition by LDG, it was determined that he would become a Principal with LDG and that DCB would keep its name until Craig’s retirement.
In 2015, DCB celebrated its 125th
year in business. The LDG team wanted to host an event that would highlight DCB’s illustrious history in the Beaver, Pennsylvania area, as well as set the groundwork for a transition to the LDG name upon Craig’s anticipated retirement in 2016.
The goals of the campaign were to showcase the work done by the Baker family over the past 125 years, to introduce the Beaver market to LDG, and to begin familiarizing current DCB clients with the staff who would be performing work upon Craig Baker’s retirement. In terms of more concrete goals, 75 guests were anticipated.
LDG far exceeded its goal of 75 attendees, and several local business leaders were in attendance. Pennsylvania State Representative Jim Marshall attended and presented Craig Baker with a citation in recognition of DCB’s contributions to the area, which demonstrates that local officials held the event in high esteem. A follow-up campaign has also been created, with a press release and a feature article on the cover of the Beaver County Chamber of Commerce’s monthly insert in the Beaver newspaper.
For more info on the Marketing Excellence Awards click here.
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About Zweig Group
Zweig Group, three times on the Inc. 500/5000 list, is the industry leader and premiere authority in AEC firm management and marketing, the go-to source for data and research, and the leading provider of customized learning and training. Zweig Group exists to help AEC firms succeed in a complicated and challenging marketplace through services that include: Mergers & Acquisitions, Strategic Planning, Valuation, Executive Search, Board of Director Services, Ownership Transition, Marketing & Branding, and Business Development Training. The firm has offices in Dallas and Fayetteville, Arkansas.