Marketing Excellence Awards: Daniel C. Baker Associates 125th Anniversary Event

Larson Design Group (Williamsport, PA) – a 290-person engineering, surveying, and architecture firm – is taking home fourth place in the Special Event category of Zweig Group’s 2015 Marketing Excellence Awards for its Daniel C. Baker Associates 125^th anniversary event. In 2014, LDG acquired DCB, the oldest continually operated engineering firm in Pennsylvania. DCB was founded by Michael Baker, Sr. in 1890, and remained a family business for four generations. When Craig Baker, CEO of DCB, agreed to an acquisition by LDG, it was determined that he would become a Principal with LDG and that DCB would keep its name until Craig’s retirement. In 2015, DCB celebrated its 125^th year in business. The LDG team wanted to host an event that would highlight DCB’s illustrious history in the Beaver, Pennsylvania area, as well as set the groundwork for a transition to the LDG name upon Craig’s anticipated retirement in 2016. The goals of the campaign were to showcase the work done by the Baker family over the past 125 years, to introduce the Beaver market to LDG, and to begin familiarizing current DCB clients with the staff who would be performing work upon Craig Baker’s retirement. In terms of more concrete goals, 75 guests were anticipated. LDG far exceeded its goal of 75 attendees, and several local business leaders were in attendance. Pennsylvania State Representative Jim Marshall attended and presented Craig Baker with a citation in recognition of DCB’s contributions to the area, which demonstrates that local officials held the event in high esteem. A follow-up campaign has also been created, with a press release and a feature article on the cover of the Beaver County Chamber of Commerce’s monthly insert in the Beaver newspaper. For more info on the Marketing Excellence Awards click here. The 2016 Marketing Excellence Awards are open for registration! Click here to register your firm.