Marketing Awards Competition for A/E/P and Environmental Consulting Firms Announced

Jan 20, 2011

Press Release: January 20, 2011 The 2011 The Zweig Letter Marketing Excellence Awards will recognize the most innovative and effective marketing strategies in the architecture, engineering, planning, construction and environmental consulting industry. The competition will award first-, second- and third-place winners for their in-house marketing through multiple channels including website, direct mail, special events and more. A Best in Show award will be chosen from the first-place winners in each category to honor the best of the best. “Any firm that wants the good press that comes from our Marketing Excellence Awards should apply,” said ZweigWhite Founder and CEO Mark Zweig. “You’ll get the attention of the marketplace, and it will aid in recruiting and help bring opportunities for new projects and work to your firm – not to mention it will provide encouragement to your marketing and business development folks!" Award winners will be announced and highlighted in a special issue of The Zweig Marketing Letter and on a dedicated ZweigWhite Web page in the summer of 2011. “In this current economy, firms are constantly looking for new ways to stand out against their competitors and the industry at large,” said ZweigWhite’s Awards Manager Sarah Nasznic. “The Marketing Excellence Awards are the simplest way for any firm to gain positive exposure in the industry.” Regardless of winning or not, all hard-hitting truth, advice and praise documented by the panel of industry experts during the judging period will be returned to each submitting firm. “This type of expert feedback can either reinforce those bold decisions your firm made in 2010,” Nasznic said, “or aid in getting your marketing realigned on the path to success.” Participating firms must demonstrate attained results through their marketing tactics, such as but not limited to increased leads, more inbound inquiries and new projects. Each entry is judged by a panel of industry experts and evaluated based upon measurable results, creativity and marketing objectives. Entries are being accepted now through March 18, 2011. To retrieve a PDF copy of the entry form, category descriptions and complete entry requirements and details, go to ABOUT ZWEIGWHITE: ZweigWhite is the nation's leader in enhancing business performance for architecture, engineering, planning, and environmental consulting firms. The ZweigWhite team consists of experts in strategy, mergers and acquisitions, business valuation, ownership transition, human resources management, finance, marketing, market research, project management and project delivery methods who collectively produce a comprehensive suite of products and services, including advisory, consulting, newsletters, industry reports, executive training, business conferences, and more covering virtually every aspect of firm management. The firm is headquartered in Fayetteville, Arkansas, with additional offices in, Chicago, IL, Durham, NC, and Natick, MA. The ownership of ZweigWhite are investors Eli Global, BIA Digital Partners and Mark Zweig, with management including Mark Zweig and Ed Friedrichs. For more information contact Sonya Stout at 479.582.5700, or ###

About Zweig Group

Zweig Group, three times on the Inc. 500/5000 list, is the industry leader and premiere authority in AEC firm management and marketing, the go-to source for data and research, and the leading provider of customized learning and training. Zweig Group exists to help AEC firms succeed in a complicated and challenging marketplace through services that include: Mergers & Acquisitions, Strategic Planning, Valuation, Executive Search, Board of Director Services, Ownership Transition, Marketing & Branding, and Business Development Training. The firm has offices in Dallas and Fayetteville, Arkansas.