Is your marketing department a sweatshop?

Oct 23, 2014

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We recently got an anonymous blog comment, that got me thinking. "Why is no one talking about the white collar sweatshops of the marketing departments and marketing staff within most A/E firms?" the person asked.

Have you ever worked somewhere where the marketing department (or any department for that matter) works 12-hour days for days on end, has unpaid overtime, has to participate in the endless chasing of every single RFP that comes out, and never gets acknowledgement for their efforts?

Are marketing departments overworked at A/E firms and why does this happen? Are their too many "all hands on deck" situations when a proposal needs to go out? Are marketing departments undervalued and only approached when someone needs something "right now"?

Is this a phenomenon from the past or something still experienced today? We want to know your thoughts!

About Zweig Group

Zweig Group, a four-time Inc. 500/5000 honoree, is the premiere authority in AEC management consulting, the go-to source for industry research, and the leading provider of customized learning and training. Zweig Group specializes in four core consulting areas: Talent, Performance, Growth, and Transition, including innovative solutions in mergers and acquisitions, strategic planning, financial management, ownership transition, executive search, business development, valuation, and more. Zweig Group exists to help AEC firms succeed in a competitive marketplace. The firm has offices in Dallas and Fayetteville, Arkansas.