- Your marketing plan has been updated every year, but almost nothing has changed since 2007.
- Your social media strategy consists of the following:
- Your boss routinely asks you how many Facebook followers the company page has and each new one is celebrated.
- You haven’t had the time or inspiration to post anything on Twitter in a couple months, but it’s on the schedule for next week.
- The most exciting thing on your Facebook is a picture of the company BBQ from the 4th of July – it even has a picture of Kathy from accounting eating some ribs that Bob made.
- Your firm’s president still thinks SEO is “one of those useless trendy marketing acronyms.”
- You only have one target audience and it’s mostly repeat clients.
- You’re very excited to start designing the firm’s Christmas card – in June!
- All of your press releases focus on new hires, except one from that time three years ago when a bridge project you were affiliated with was finally finished after 10 months of delays.
- You’ve been planning a website update for the past three years, but no one from the management team can decide if your firm’s name should be changed to a five letter acronym or keep all the last names of the founding partners in full.
- The professional photographer you used to take pictures of projects for your brochure has since retired and now lives in Pensacola.
- All of your graphic design work is done in MS Paint.
- Your prospective client list still contains the names from a tradeshow you attended in 2008.
Christina Zweig is Zweig Group's director of research and marketing. Contact her at firstname.lastname@example.org.
This article is from issue 1165 of The Zweig Letter. Interested in more management advice every week from Mark Zweig, the Zweig Group team, and a talented list of other guest writers? Click here to subscribe or get a free trial of The Zweig Letter.