The Zweig Letter

The leading source of business management insights, research, and strategies tailored specifically for leaders of AEC firms.

By GinaRenee Autrey | AEC marketing doesn’t fail from lack of expertise – it fails when firms keep telling safe stories in increasingly noisy markets.

By Mark Zweig | Great planning forces hard choices, clear accountability, and alignment across the entire firm.

By Lindsay Young | Practicing interview presentations may feel like homework, but it’s what turns expertise into confidence and clarity.

By Gerry Devine | Industry lines are blurring as AEC firms evolve from service providers into strategic partners guiding investment, risk, and long-term value.

By Ying Liu | How to recognize the right moment for strategic growth planning and why timing matters more than most leaders think.

The leading source of business management insights, research, and strategies tailored specifically for leaders of AEC firms.

By Ezequiel Tovar | Strategic planning transforms vision into execution by aligning leaders, empowering employees, and funding growth with intention.

By Scott Butcher | Despite capacity challenges, AEC firms still rely on seller-doers because complex projects reward expertise at the first client interaction.

By Mark Zweig | Annual performance reviews fail AEC firms because real leadership requires continuous feedback, not once-a-year management theater.

By Aaron Quesada | By adapting to shifting expectations, embracing innovation, and acting with integrity, firms can become indispensable partners in their clients’ growth and success.

By Kubilay Şahinler | While attention gravitates toward AI in design, the strongest business value often emerges elsewhere.

Zweig Group has announced the release of its 2026 Valuation Report of AEC Firms.

The leading source of business management insights, research, and strategies tailored specifically for leaders of AEC firms.

By Sara Parkman | AEC firms that fail to invest in young professionals today will struggle to find leaders tomorrow.

By Brandon Pinkerton | Small decisions compound into either prisons or possibilities, and today offers the rare opportunity to choose differently.

By Mark Zweig | Better project management isn’t about new systems, it’s about disciplined leadership, clear decisions, and relentless execution of fundamentals.

By Matt Cooper | Software should reduce friction, surface better information sooner, and free people up to do higher-value work.

By Stephen Parker & Mei-Ling Krabbe | The most successful organizations will treat adaptability, personalization, and inclusivity as organizing principles for workplace design.

The leading source of business management insights, research, and strategies tailored specifically for leaders of AEC firms.

By Chad Clinehens | Becoming a principal isn’t a reward for past success – it’s the start of owning responsibility for future value.

By Kristi Weierbach | Discretionary versus non-discretionary bonuses can quietly impact compliance, overtime costs, and overhead rates more than many AEC leaders realize.

By Mark Zweig | A cautionary AEC story about control, delayed succession, and how avoiding transition can undo decades of good work.

By Kraig Kern | AEC's next competitive advantage isn't expertise; it's how fast you unlock it.