The Zweig Letter | February 23, 2026

Feb 22, 2026

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When growth demands a plan
By Ying Liu
How to recognize the right moment for strategic growth planning and why timing matters more than most leaders think.


Safe marketing is the riskiest choice
By GinaRenee Autrey
AEC marketing doesn’t fail from lack of expertise – it fails when firms keep telling safe stories in increasingly noisy markets.


Better business planning
By Mark Zweig
Great planning forces hard choices, clear accountability, and alignment across the entire firm.


Do I have to do my homework?
By Lindsay Young
Practicing interview presentations may feel like homework, but it’s what turns expertise into confidence and clarity.


Blurring boundaries
By Gerry Devine
Industry lines are blurring as AEC firms evolve from service providers into strategic partners guiding investment, risk, and long-term value.

 

About Zweig Group

Zweig Group, a four-time Inc. 500/5000 honoree, is the premier authority in AEC management consulting, the go-to source for industry research, and the leading provider of customized learning and training. Zweig Group specializes in four core consulting areas: Talent, Performance, Growth, and Transition, including innovative solutions in mergers and acquisitions, strategic planning, financial management, ownership transition, executive search, business development, valuation, and more. With a mission to Elevate the Industry®, Zweig Group exists to help AEC firms succeed in a competitive marketplace. The firm has offices in Dallas and Fayetteville, Arkansas.