The Zweig Letter

By Michael Makris & Laura Terrebonne | When promotions become the goal, firms miss the real work of building leaders, influence, and long-term engagement.

By Mark Zweig | For AEC firm owners and top managers who say they care about value but keep acting like they don’t.

By Stacey Weiss | In today’s AEC market, content without social distribution is invisible, no matter how smart or well written it is.

By Matt Cooper | Repeat clients keep AEC firms stable, but winning new work is what determines long-term growth and resilience.

  Zweig Group is the leading advisory firm for the AEC industry, providing expert guidance across the entire M&A lifecycle. With deep industry knowledge and decades of experience, we help firms navigate transactions, maximize value,...

The leading source of business management insights, research, and strategies tailored specifically for leaders of AEC firms.

By Tom Godin | Performance problems in AEC firms are rarely effort issues; they’re organizational design failures leaders must own and intentionally fix.

By Scott Butcher | Most AEC strategic plans fail not from bad ideas, but from misalignment, weak accountability, ignored culture, and lack of execution discipline.

By Mark Zweig | In the AEC business, recruiting isn’t just about finding people; it’s about becoming the kind of firm people want to join.

By Ricardo Jesus Maga Rojas | In today’s AEC talent market, belonging may matter more than pay, perks, or policies in keeping young professionals.

By Andy Cushman | When firms show up authentically for causes they believe in, goodwill follows, and so do lasting business relationships.

The leading source of business management insights, research, and strategies tailored specifically for leaders of AEC firms.

By Jeremy Clarke | Micromanagement is hated, but accountability often wears that label when underperformance finally meets real leadership attention.

By Michael Sanderson | The future of professional services depends less on hours logged and more on trust, ownership, and meaningful results.

By Mark Zweig | Focus on these things to be more effective when it comes to raising standards for performance.

By Ken Douglas | Enduring design firms pair creative ambition with business discipline, strategic clarity, and the courage to grow.

By Stefanie Richter | Firms at the frontier of change thrive by pairing AI adoption with a culture of agility, data trust, and teams built to adapt at scale.

  AI in recruitingBy Daryl Simons Jr.Technology can enhance recruiting efficiency, but human connection, trust, and judgment will always define successful hiring. Choosing the right integration strategyBy Michael DiOrioModern AEC firms win by connecting specialized...

By Daryl Simons Jr. | Technology can enhance recruiting efficiency, but human connection, trust, and judgment will always define successful hiring.

By Michael DiOrio | Modern AEC firms win by connecting specialized systems intelligently, choosing APIs or stored procedures based on performance, scalability, and integration needs.

By Mark Zweig | If you are serious about wanting to improve your project management performance, here are some things to focus on.

By Logan Neitenbach | Recruiting thrives on curiosity, trust, and purpose, because people – not processes – are the true drivers of organizational success.

By Lauren Martin | Effective risk management in A/E firms starts with strong relationships, open dialogue, and engaging the right partners early.

By Ying Liu | Real success depends on alignment, courage, and people ready to own the future.