The Zweig Letter

With this kind of a statement, you might assume I am either stuck in a 90s time warp, or that I have finally lost my mind. But neither is true. Yes— I know times are...

Many firms in the A/E/P or environmental business today have some sort of designated market leaders. Usually, there’s a new business plan and part of it requires a “realignment” to a more market-driven structure. Then,...

Economic crisis or not, there’s a lot of it going on these days— firms in our “industry” buying other companies— for a variety of reasons. And while there is lots of information out there on...

It’s pretty well accepted by most firm owners that if you want to be successful in the A/E/P or environmental business, you MUST keep the good clients you have. No one’s marketing is so good...

This week’s focus is all about the new industry buzz term, “IPD.” For those who don’t know, IPD stands for “integrated project delivery.” You might wonder what that means (as I did the first time...

Working visibility is all about the public— and hopefully that includes some potential clients— seeing your firm at work and more importantly, recognizing it’s YOUR firm! To the extent they see you “doing” they will...

After 29 years observing leaders and managers in A/E/P and environmental firms (as well as many other professions and industries), I have learned that one of the keys to success is simply “being nice.” That...

Breaking into new markets— you won’t find many more interesting (or timely) topics for those who run A/E and environmental consulting firms today. So many companies are either already attempting to or plotting to break...

Bud Tomlinson was finally starting to feel pretty good about things again. Business was turning around. But the last eight months or so had been a real wake-up call... Back in July his firm, Tomlinson...

My desk is in such disarray these days that my former co-workers at ZweigWhite would surely think I’d lost my mind if they saw it. I have always been an “everything in its place” kind...

When the company sold many years ago we learned in business school that the greatest asset of the Reader’s Digest was its subscriber database. Supposedly, it contained so many names of people who could buy...

I first predicted the recession on Aug. 13, 2007, in an article in The Zweig Letter, Issue No. 724, entitled, “Many have been lulled…” (referring to the false sense of security about the economy that...

As a board member for an international engineering firm I have recently been participating in a series of interviews and meetings related to their brand. What their brand is, how to make it real, and...

Right now, a record number of senior owners of architecture, engineering, planning, and environmental firms are facing a serious question. Should they sell their firm— or not? It’s a question every entrepreneurial small business owner...

With so much negative information coming in— project cancellations, Warren Buffet stating in an interview that “the economy has fallen off a cliff,” and amazing stock market declines— along with layoffs and, for those who...

Any business— be that A/E/P or otherwise— survives and prospers to the extent it meets the needs of its clients. That is so incredibly fundamental it borders on the obvious— yet firms falter (and occasionally...

We’re in the middle of some tough, turbulent times. It seems like every market served by A/E/P and environmental firms is full of uncertainty. No one knows whether or not tomorrow will be harder than...

There’s a popular book out right now in the education field entitled The Global Achievement Gap written by a fellow named Tony Wagner, the co-director of the Change Leadership Group at Harvard University. I picked...

Yes— tough times are upon us. But that doesn’t mean any one firm can’t fight back and do well in spite of a weaker market. Marketing is a big factor in how well any one...

As the economy gets worse, and panic sets in amongst the management of too many A/E/P and environmental firms, mistakes will be made that are difficult to recover from. I’m referring to decisions such as...

I just sold a house this past weekend that I have had on the market for quite some time— much longer than it usually takes me to sell one. This was a beautiful little 1925...

Stereotypes exist for a reason. Sometimes there’s a lot of truth in them. Good examples of this can be found in how bosses are portrayed in pop culture. The problem is if any of these...

Frank Fickleheimer had to do something different. His firm, Fickleheimer Enginee-ring, did not have the operating capital it needed. Fifteen good years of solid growth and profits had left them with a lot of mouths...

I can’t believe the lack of creativity shown by creative companies with respect to their recruiting. Most firms place ads, post openings on job boards, and hire headhunter/recruiting firms. Some firms pay recruitment bonuses to...