The Zweig Letter

By Ezequiel Tovar | Strategic planning helps firms move beyond daily demands and take control of where the business is headed.

By Jennifer Knox | A clear KPI framework helps AEC leaders cut through complexity and focus on the metrics that move the business.

By Mark Zweig | Hiring your spouse can strengthen an AEC firm, but only when roles, boundaries, and accountability are clearly defined.

By Krysten Marshall | Growing firms need enough structure to support performance without slowing the people closest to the work.

By Chris Rideout | Complex projects succeed when design, communication, coordination, and community needs move forward together.

The leading source of business management insights, research, and strategies tailored specifically for leaders of AEC firms.

By Daryl Simons Jr. | As employees rethink the role of work in their lives, AEC firms must reconsider what long-term performance really requires.

By Janki DePalma | A “hell yeah” mindset helps firms move from fear-based decisions to choices grounded in clarity and strategy.

By Mark Zweig | When family enters the org chart, leaders must manage perception, opportunity, and accountability with far more discipline.

By Milly Sordo | Neurodiversity awareness can help AEC firms build more inclusive workplaces where all minds are empowered to succeed.

By Duncan Robertson | Self-awareness helps emerging AEC leaders overcome imposter syndrome and lead with greater purpose, confidence, and intention.

https://zweiggroup.com/blogs/the-zweig-letter/the-zweig-letter-june-8-2026

The leading source of business management insights, research, and strategies tailored specifically for leaders of AEC firms.

By Chad Coldiron | The AEC industry is facing uncertainty, but leaders remain optimistic, practical, and focused on adapting to what comes next.

By Marla Miller | AEC firms may be leaving R&D tax credits untapped simply because they do not recognize the innovation already happening in their work.

By Mark Zweig | AEC firms build real value when they invest in growth, leadership, systems, and transition before it is too late.

By Morgan Stinson | Great leaders do not chase comfort – they choose difficult conversations, hard decisions, and accountability before crisis forces them to.

By Heather Applegate | Strong change management turns disruption into momentum by aligning leadership, reducing uncertainty, and helping people stay oriented through transition.

  The leading source of business management insights, research, and strategies tailored specifically for leaders of AEC firms.

By Ying Liu | Ownership mindset starts before equity, with the clarity, trust, and responsibility people need to lead like owners.

By Kraig Kern | An observation on modern communication, efficiency, and the messages that quietly disappear.

By Mark Zweig | Non-performing partners create resentment, weaken accountability, and send dangerous signals throughout an AEC firm.

By Richard McCree Jr. | A century of success is built on daily decisions, disciplined leadership, and an unwavering commitment to doing things the right way

By Greg Sepeda | The best leaders resist false choices and build the capacity to operate within tension while maintaining clarity, discipline, and forward momentum.