Marketing Excellence Awards: Sustainability Report

Klohn Crippen Berger (Vancouver, BC) – a 500-person international engineering, geoscience, and environmental consulting firm – is taking home first place in Zweig Group’s 2015 Marketing Excellence Awards in the External Newsletter category for its Sustainability Report. KCB clients face an increasing challenge to address the growing body of international best practices covering a range of sustainability goals – especially in the resource sector, where building community trust and responsible environmental management are critical to clients’ success. The very nature of KCB’s work is to provide sustainable solutions to clients, but they didn’t talk about their work in that way. What brought the issue home to the KCB team was when they lost a job with a major client because they thought KCB couldn’t meet the requirements of the RFP with regards to sustainable business practices. The KCB team realized that they needed to develop material that effectively communicated their commitment to sustainability. They wanted to be able to respond to RFPs in a consistent and meaningful way and incorporate sustainability messaging into all of their marketing channels. KCB’s annual Sustainability Report was the solution. The process of reporting has allowed KCB staff to identify what they do well and look for opportunities for improvement, both in their operations and in their project work. In 2012, KCB defined their focus areas; developed processes to collect data on community involvement and environmental impacts; reported on health, safety, and sustainable aspects in their project work. Since launching the initiative they’ve noticed an increase in employee engagement, and an increase in community engagement. They’ve also seen information from the report used consistently in proposals and statements of qualifications. For more info on the Marketing Excellence Awards click here.