Debbie Frederiksen Joins ZweigWhite To Lead Marketing Consulting Services
Press Release: March 15, 2011
FAYETTEVILLE, Ark. (March 15, 2011) — Seasoned marketing professional Debbie Frederiksen has joined ZweigWhite as Director of Marketing Consulting Services, boosting the firm’s stable of expanding consulting services to architecture, engineering, planning and environmental consulting firms.
She will work out of the firm’s headquarters office in Fayetteville, Ark.
“I am very excited to join Mark Zweig and the ZweigWhite team of professionals,” Frederiksen said. “Utilizing my holistic understanding of business, management and marketing, my mission is to help firms achieve higher levels of success in their business development strategies and marketing initiatives.”
Frederiksen’s career spans 17 years in the architecture, engineering and planning industry. Most recently, she was Director of Marketing at internationally renowned Populous (formerly HOK Sport), where she provided strategic guidance and quality control of marketing, business development and branding activities for seven U.S. offices. She managed a marketing team of eight and helped principals in the firm establish goals, objectives, budgets and strategies for market segments and select new business opportunities.
A graduate of the University of Nebraska, Frederiksen previously worked for a 10-person firm as office manager, then at a regional, general practice where her focus was on business development and marketing proposals.
Frederiksen is a Certified Professional Services Marketer (CPSM) as designated by the Society of Marketing Professional Services. Her expertise includes strategic marketing plans, key message development, financial analysis, presentation coaching, CRM systems, trend and target market research and brand management.
Twice named to the In
c. 500 list of best firms, ZweigWhite is the nation’s leader in enhancing business performance for architecture, engineering, and environmental consulting firms. The ZweigWhite team consists of experts in strategy, mergers and acquisitions, business valuation, ownership transition, human resources management, finance, marketing, market research, project management and project delivery methods who collectively produce a comprehensive suite of products and services, including advisory, consulting, newsletters, controlled-circulation magazines, industry reports, executive training, business conferences and more covering virtually every aspect of firm management. The firm is headquartered in Fayetteville, Arkansas, with additional offices in, Chicago, IL, Durham, NC, and Natick, MA. ZweigWhite is owned by investors Eli Global, BIA Digital Partners and MZ Ventures, with management including Mark Zweig and Ed Friedrichs. For more information, visit www.zweigwhite.com
or call (479) 582-5700.
About Zweig Group
Zweig Group, three times on the Inc. 500/5000 list, is the industry leader and premiere authority in AEC firm management and marketing, the go-to source for data and research, and the leading provider of customized learning and training. Zweig Group exists to help AEC firms succeed in a complicated and challenging marketplace through services that include: Mergers & Acquisitions, Strategic Planning, Valuation, Executive Search, Board of Director Services, Ownership Transition, Marketing & Branding, and Business Development Training. The firm has offices in Dallas and Fayetteville, Arkansas.