• The State of AEC Strategic Planning: Industry Trends & Insights Cover
The State of AEC Strategic Planning: Industry Trends & Insights Cover

Online Learning

The State of AEC Strategic Planning: Industry Trends & Insights

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AEC’s Only Strategic Planning Survey Is In — See What the Data Reveals!

Join us for our upcoming webinar featuring industry experts Scott Butcher, Stambaugh Ness, and Ying Liu, Zweig Group, who will unveil the exclusive results from the AEC industry’s only strategic planning survey. They will not only walk you through the key findings, but also provide expert analysis to help you understand what the data means for your firm.

Leave with clear, practical takeaways you can immediately apply to enhance your planning process, make smarter decisions, and drive long-term success. During this webinar, you’ll:

:: See what top-performing firms include in their plans.
:: Evaluate the effectiveness of your current planning process against peer benchmarks.
:: Apply expert tips for a future-ready strategy. 

Don’t miss this opportunity to leverage exclusive industry data to sharpen your strategic edge. Register today!

 

Scott Butcher, FSMPS, CPSM

Managing Director,
Strategic Growth Advisory 

Scott is an AE industry veteran with 30 years of experience in strategy, marketing, and business development. As a former Vice President and Chief Marketing Officer for a mid-sized engineering firm, Scott brings a unique perspective to his client work, delivering first-hand industry insight and knowledge.

Scott is a sought-after national speaker who has presented for numerous industry organizations, including ACEC, AIA, ASCE, NCSEA, PSMJ, ROG, SDA, SMPS, and USGBC. A prolific writer, Scott has authored 15 books and written numerous ebooks, white papers, and blogs, including his Marketropolis blog for Engineering News-Record. He is a past president of the SMPS Foundation, an AEC research-focused nonprofit organization, and has served on the national board of directors for the Society for Marketing Professional Services (SMPS). In addition to being a Fellow of SMPS, Scott is also a Certified Professional Services Marketer.

Prior to joining Stambaugh Ness, Scott was the owner/principal of Aecumen, LLC, a firm providing consulting, facilitation, and training for AEC companies.

Ying Liu, LEED AP BD+C, MBA

Director,
Growth Consulting 

With 15+ years in the industry, Ying blends
strategic insight with sharp execution to
drive growth. A former Deputy CSO at a
global firm, she led long-term planning
through COVID. Multilingual and mission-
driven, she excels at turning data and vision into clear growth strategies that align people, systems, and priorities. Ying's areas of focus include:
• Strategic planning and implementation
• Growth and diversification strategy
• Fractional CSO Leadership
• Business development and capture
planning
• Market research and competitive
analysis
• CRM systems and pipeline management
• Marketing and brand positioning

 

Participants of this live webinar is eligible to receive 1 NASBA credit.