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2025 Marketing and Business Development Report (Pre-Order)
Released On:
September 24, 2025
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- Regular price
- $695.00
The 2025 Marketing & Business Development Report is Zweig Group’s most comprehensive look at how AEC firms approach marketing and BD—from organizational structure and strategy to budgets, staffing, technology, and performance metrics.
Based on responses from leaders across architecture, engineering, environmental, and construction firms, this report delivers 100+ data points and insights on how the industry is evolving its marketing and business development functions in a complex, competitive environment.
What’s Inside:
- Marketing & BD staffing structures, salaries, and responsibilities
- Proposal volume, win rates, and go/no-go strategies
- Use of CRMs, AI tools, and marketing technology
- Insights on owned, earned, and paid media effectiveness
- Marketing spend breakdowns (by activity and channel)
- ROI benchmarks for advertising, events, and outreach
- Trends in positioning, content marketing, PR strategy, and more
- Challenges, opportunities, and outlooks from peers in the field
We are currently collecting data to publish this report.
Participate by August 27th to receive 75% off.
This publication is designed for firms that want a better understanding of the ever-changing marketing landscape of the architecture, engineering, construction, and environmental consulting industry. For more insights or questions regarding the report, please contact Zweig Group’s research department at research@zweiggroup.com
Start Date
08.05.25
End Date
09.01.25
Age of Data
2 d
Industry
Architecture, Engineering, Construction, Surveying, Planning, and Environmental Firms
More about 2025 Marketing and Business Development Report (Pre-Order)
Overview
Sources of Data
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This in-depth report reveals how AEC firms are structuring, funding, and evolving their marketing and business development efforts in today’s dynamic landscape. Drawing on data from firms of all sizes and disciplines, the report explores:
- Marketing Teams: Roles, salaries, education levels, and time allocation for marketing and BD professionals across the industry.
- Proposal & Sales Activity: Insights into proposal volume, hit rates, and pursuit strategies by firm type, size, and region.
- Marketing Systems & Technology: Adoption of CRMs, AI tools, and campaign planning tools—and how firms are using them.
- Promotion & Media: A breakdown of earned, owned, and paid media use, including what channels are driving the most ROI.
- Budgeting & Spend: Real numbers on marketing investments—by channel, initiative, and total marketing budget.
- Strategy & Execution: Data on what’s working, what’s not, and how high-performing firms are setting themselves apart.
- Challenges & Opportunities: First-hand insight into the roadblocks and breakthroughs firms are experiencing in marketing and business development.
This report is powered by three key data sources:
- Zweig Group’s 2025 Marketing & Business Development Survey — a 100+ question survey completed by marketing leaders, BD professionals, and firm executives across the AEC industry.
- 2025 Marketing Excellence Award Entrants — data and narratives from top-performing firms recognized for innovative marketing strategies.
- Zweig Group’s 2025 Total Compensation Benchmarking Tool — compensation data covering five key marketing roles, including salary, bonus, age, gender, and hours worked.