Mailena Urso, Founder and Chief Marketing Officer (CMO) of Concord Adams, joined Zweig Group as a fractional/contract CMO in February 2023. Mailena and her team have been instrumental in the advancement of marketing and e-commerce at Zweig Group for over two years. Since then, Concord Adams redesigned Zweig Group's website, which has improved ZG's online presence, and supported brand enhancements.
Mailena has 15+ years experience leading and developing marketing teams in B2B and B2C organizations. She is an entrepreneur and has built two successful businesses. She's excited to join Zweig Group in this new capacity!
Mailena holds a bachelor of arts degree in journalism with an emphasis in advertising and public relations from the University of Arkansas. She and her family live in Northwest Arkansas.
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