Annual ElevateAEC Conference

Zweig Group

ElevateAEC Conference & Awards Gala

San Antonio, TX | September 9-11, 2025
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2025 ElevateAEC Conference & Awards Gala
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Unite, Innovate, Celebrate, Educate: Elevate AEC

ElevateAEC 2025 is shaping up to be the best yet! This is the AEC industry's most inspiring event of the year, where strategy meets celebration and industry leaders come together to ignite growth, innovation, and momentum at the speed of business. Join us in San Antonio for three days of powerful learning, meaningful connections, and celebrating the best in AEC with expert speakers, bold ideas, and valuable networking. This isn’t just a conference—it’s a transformative experience that will elevate your firm and fuel your team’s success for years to come.

View the 2024 album here

2025 ElevateAEC SPEAKERS

Amy Jones
President & CEO
About The Speaker
Barbara Shuck, FSMPS, CPSM
President
About The Speaker
Bob Rayes
Principal, Chief Operations Officer
About The Speaker
Dr. Boris Martin
CEO
About The Speaker
Brad Wilson, CMA, MBA
Director, Strategic Growth Advisory
About The Speaker
Casey Shea
GTM Lead, Service-Centric Industry Cloud – AEC
About The Speaker
Chad Clinehens, PE
President & CEO
About The Speaker
Dave Williams
Performance Strategist
ISG
About The Speaker
Emily Waldenmeyer P.E., LEED AP
Vice President of Strategic Growth
About The Speaker
Frank Lazaro
Advisory Practice Lead & Sr. Advisor
About The Speaker
Gene Dawson, Jr., PE
Chairman
About The Speaker
Gordon Greene, PE
Executive Vice President
About The Speaker
Hiren Patel, PE
President
About The Speaker
Hezekiah Harris
President & CEO
About The Speaker
Jeff Adams, CMAA, CPA
Director, Mergers & Acquisitions
About The Speaker
Jennifer Nelson, CPA, MBA
Managing Director, Tax Group
About The Speaker
Jered Morris
Executive Vice President of Technology and Innovation
About The Speaker
Jeremy Clarke, CTSA
COO and Managing Director, Talent Consulting
About The Speaker
Joe Lauk, PE
Roadway Director, Principal
About The Speaker
Joseph Losaria, PE
Structures Director
About The Speaker
Justin Smith, SE, PE, MBA
Founder
About The Speaker
Kate Allen, PE, MBA
Director, Strategic Growth Advisory
About The Speaker
KP Reddy
Founder
About The Speaker
Kristi Weierbach, Ph.D., SPHR, SHRM-SCP
Managing Director, Workforce Advisory
About The Speaker
Lisa Robert, PE
Chief Operating Officer
About The Speaker
Lucas Hayden
Senior Product Marketing Director
About The Speaker
Lynn Wong, NBC-HWC
Coach | Co-Creator | Author | Speaker on Well-being & Work with Love
About The Speaker
Marci D. Thompson, DES
Chief Executive Officer, SMPS and the SMPS Foundation
About The Speaker
Mark Presti
Director of Sales Operations, Ulteig
About The Speaker
Matt Wessale, PE
Vice President, Wind
About The Speaker
Megan Miller, CPSM
Sr Director, Product Marketing
About The Speaker
Mike Carragher, PE
President & CEO, Chairman of the Board
VHB
About The Speaker
Peter Devereaux, FAIA, LEED AP
Founding Principal
HED
About The Speaker
Rachel R Gresham, AIA, WELL AP
Senior Director, Professional Practice
About The Speaker
Scott D. Butcher, FSMPS, CPSM
Managing Director, Strategic Growth Advisory
About The Speaker
Scott Cattran
Executive Chairman
About The Speaker
Stefanie Richter
Director, Business Development & Microsoft Partnerships, sa.global
About The Speaker
Steven Burns, FAIA
Founder
About The Speaker
Steven Hake, CPA
President & CEO
About The Speaker
Tom Godin
Sr. Director, Performance Consulting
About The Speaker
Vanessa McMahan
Vice President, Innovation
About The Speaker
Ying Liu, LEED AP BD+C
Director, Growth Consulting
About The Speaker

Tuesday, September 9, 2025

8:00am - 4:30pm
M&A Next Symposium
3:00pm - 5:00pm
Check-In for ElevateAEC
5:30pm - 7:30pm
Welcome Fiesta! Presented by Pape-Dawson

*Offsite at the Briscoe Western Museum

Wednesday, September 10, 2025

8:00am
Breakfast
9:00am
Welcome Remarks and Kick Off of 2025 Conference Theme: Speed of Business

with Chad Clinehens (Zweig Group)

9:30am
Opening Keynote - Slow Down to Speed Up with Power, Purpose and Prosperity

with Lynn Wong (LW Coaches)

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Discover how purposeful pauses can transform leadership in the fast-paced AEC industry, helping you lead with clarity, confidence, and focus. This keynote will equip you with proven strategies to reduce stress, strengthen collaboration, and inspire innovation that endures.

10:00am
Break
10:15am
Speed of Business Panel Discussion - The Intersection of AI, Culture, and Strategy in Tomorrow's AEC Firm

with Scott Cattran (Woolpert), Vanessa McMahan (Pape-Dawson), Jered Morris (Olsson) and facilitated by Frank Lazaro (KP Reddy)

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This dynamic panel will explore how top AEC leaders are navigating the rapid pace of change by integrating AI, technology, innovation, culture, and strategy. Attendees will hear real-world insights from executives at Woolpert, Pape-Dawson, and Olsson on aligning cutting-edge advancements with long-term vision, workforce needs, and organizational culture.

11:30am
Lunch is Served
11:45am
The Future of Innovation in AEC Luncheon Keynote and the 2025 AEC Innovators Award Ceremony

presented and sponsored by KP Reddy

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Dive into how innovation and AI are reshaping the AEC industry, spotlighting investments and advancements that accelerate project delivery. Attendees will gain insights from 2025 Innovator Award finalists—and see the top three winners announced—revealing the strategies leading firms use to drive real innovation and maximize competitive advantage.

1:00pm
Focus Session 1

LEADERSHIP: Fast-Track Leadership: Think Clearly, Move Quickly, Lead with Impact
with Barbara Shuck, FSMPS, CPSM (Everest Marketing Services)

In today’s AEC environment, leaders must make decisions under pressure, communicate with clarity, and guide teams through constant change—without slowing down. This high-energy session equips you with three fast-track leadership moves to sharpen your mindset, simplify your message, and lead with agility. Leave with a personalized leadership move to implement Monday morning.

INNOVATION: Deep Dive on DIAL: The Reference Standard for Innovation in Your Firm
with Frank Lazaro (KP Reddy)

This session introduces the DIAL Framework, a practical standard for measuring and improving innovation across six key areas. Attendees will learn how to transform innovation into a structured, repeatable process that drives change and long-term value. Complete the free DIAL assessment here before the session and get an instant report, with results also shared during the session. Only one response per firm needed.

STRATEGY: The Growth Trifecta: Vision, Marketing & BD
with Ying Liu (Zweig Group) and Scott Butcher (Stambaugh Ness)

Learn how aligning vision, marketing, and business development can create a powerful engine for growth. Gain data-driven insights, real firm examples, and practical tools to connect strategy with execution and drive revenue, reputation, and relevance.

PERFORMANCE: Beyond the Numbers: How Benchmarking is Driving Smarter Decisions in AE Firms
with Steve Burns, FAIA (The Well-Designed Firms)

Explore how benchmarking helps AE leaders navigate economic shifts, talent challenges, and changing client demands with confidence. Learn how top firms set performance targets, track progress, and leverage data to drive revenue, profit, and growth.

2:00pm
Break
2:15pm
Focus Session Two

LEADERSHIP: Accelerating Leadership: Unlocking Strength, Resilience, and Coaching for Performance
with Dave Williams (ISG)

Learn how ISG’s approach to leadership has fueled rapid growth, geographic expansion, and increased profitability. Walk away with actionable strategies to build a leadership pipeline, align talent development with business goals, and drive long-term success.


INNOVATION: Looking Back, Looking Forward: Using Industry Data to Drive Innovation
with Scott Butcher (Stambaugh Ness) and Megan Miller (Deltek)

Learn how to combine internal, industry, and market data to fuel innovation. This session shares practical AEC examples for using data to boost productivity and gain a competitive edge.

STRATEGY: The Client Whisperer: Growing Revenue with the Right Clients
with Emily Waldenmeyer (HP Engineering, now IMEG)

Learn how to identify and prioritize clients that align with your vision. This session offers strategies to manage client life cycles and drive sustainable growth by focusing on the right work.

PERFORMANCE: Leaders are Readers: Insights & Inspirations from Outside AEC
with Tom Godin (Zweig Group) and Amy Jones (O'Connell Robertson)

This fast-paced session shares leadership and performance lessons from business, sports, the arts, and more. Attendees will leave with fresh ideas, actionable insights, and inspiration to elevate their impact and drive high performance.

3:15pm
Break
3:30pm
Focus Session Three

LEADERSHIP: Ownership Thinking – Building a Culture of Accountability, Purpose & Performance
with Kate Allen (Stambaugh Ness), and Kristi Weierbach (Stambaugh Ness)

Learn how to foster ownership thinking to build a culture of accountability, purpose, and high performance. This session shares practical strategies to help staff connect their work to firm goals and take responsibility for driving results.


INNOVATION: Transforming Practice as a Data-Enabled Business
with Peter Devereaux (HED Design), and Bob Rayes (Corgan)

Learn how the Innovation Design Consortium helps firms become data-enabled businesses through CEO–technology leader collaboration. This session explores the long-term transformation needed to create a new business model and delivery system.


STRATEGY: From Deductions to Credits: Tax Tools for High-Performing AEC Firms
with Jennifer Nelson (Stambaugh Ness)

Discover how proactive tax strategies can fuel growth in AE firms. This session covers deductions, credits, and new legislation like the OBBBA to help leaders align tax planning with performance, innovation, and long-term value.


PERFORMANCE
: Organizational Alchemy: The Chemistry Between Org Structure and Culture
with Rachel R Gresham (American Institute of Architects) NOTE: 90 MINUTE WORKSHOP

This session explores four core corporate culture types and how they interact with firm structure. Attendees will identify their firm’s cultural profile and learn practical negotiation and advocacy techniques to influence positive, lasting change.

4:30pm
Happy Hour Reception

Sponsored by RBC Wealth Management

5:30pm
Day One Concludes

Thursday, September 11, 2025

8:00am
Breakfast
9:00am
Opening Keynote - Inspiring a Multi-Generational Vision

with Mike Carragher (VHB)

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Learn how Mike Carragher, VHB CEO, has guided the firm as a steward-led, multi-generational organization committed to leaving the business stronger for future leaders. Attendees will discover VHB’s strategies for succession planning, leadership development, and fostering a connected culture that balances client success with employee well-being.

9:45am
Panel Discussion - Driving Leadership Performance and Developing Rising Stars

with Hezekiah Harris (CMTS), Lisa Robert (RS&H), Mike Carragher (VHB), and facilitated by Ying Liu (Zweig Group)

10:45am
Break
11:00am
Focus Session 4

LEADERSHIP: Bridging the Strategy Gap: A Case Study in Client Engagement
with Justin Smith (Zweig Group) and Mark Presti (Ulteig)

This case study shows how one firm beat initiative fatigue and made a client engagement push stick. Justin Smith and Mark Presti share practical lessons—clear messaging, engaging media, and reinforcement strategies—to align teams, drive behaviors, and deliver measurable results.

INNOVATION: Elevate the Win: How Real-World AI is Reshaping AEC Pursuits and Proposals
with Lucas Hayden (Unanet)

Learn how AI can help AEC firms pursue the right work, make smarter go/no-go decisions, and create proposals up to 70% faster. This session shares real-world examples of reducing wasted effort, improving hit rates, and winning smarter with practical AI.

STRATEGY: Strategic Fortitude: Achieving Your Vision by Never Letting the Dust Settle on your Strategic Plan
with Gordon Greene, Hiren Patel, Joseph Lauk, and Joseph Losaria (Patel, Greene, and Associates)

Hear how Patel Greene and Associates turned strategic plans into actionable growth, driving 20% annual revenue increases while maintaining an award-winning culture. Attendees will learn practical approaches to building, tracking, and executing plans that engage staff and deliver results.


PERFORMANCE: Compensation & Incentive Strategies to Drive Performance
with Kristi Weierbach (Stambaugh Ness) and Jeremy Clarke (Zweig Group)

Learn how to design compensation and incentive models that align employee behavior with firm goals. This session covers common pitfalls, alternative strategies, and practical tools for building performance-based systems that drive accountability and results.

12:30pm
Luncheon Keynote - Microsoft Frontier Firm: Agility at Scale through AI

with Stefanie Richter (sa.global) and Casey Shea (sa.global)

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Explore how AI is transforming AEC firms into agile, scalable organizations with sa.global. Attendees will learn practical strategies to replace legacy systems, unify people and data, and adopt AI enterprise-wide while keeping people at the center of transformation.

1:00pm
Break
1:15pm
Elevate the Industry Spotlight: Engineers Without Borders - Empowering Staff Through Giving Back: Westwood’s Partnership with EWB-USA

with Dr. Boris Martin, (Engineers Without Borders, USA), and Matt Wessale (Westwood)

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Discover how Westwood Professional Services and Engineers Without Borders USA built a mission-driven program that boosts recruitment, retention, and culture. This session shares real stories, measurable impact, and practical steps for using purpose to attract talent, engage employees, and strengthen your firm’s competitive edge.

1:50pm
Elevate the Industry Spotlight: Accelerating the Workforce Evolution

with Marci Thompson (SMPS)

2:05pm
Closing Remarks, 2026 ElevateAEC Location Reveal, and Credits
2:15pm
Break
6:00pm
Red Carpet Cocktail Reception
7:00pm
2025 Black Tie Awards Dinner and Gala
9:30pm
ElevateAEC Afterparty

Attendees can earn up to 10 units of continuing education credits (LU/PDH/PDC) at the ElevateAEC Conference. Zweig Group is an approved continuing education provider of the AIA and SHRM.

Thanks to our Presenting Sponsor

Thank you to our 2025 sponsors!