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2026 Marketing and Business Development Report Preview #1
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2026 Marketing and Business Development Report

Released On:

September 24, 2026
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What's Included

The 2026 Marketing & Business Development Report is Zweig Group’s most comprehensive look at how AEC firms approach marketing and BD—from organizational structure and strategy to budgets, staffing, technology, and performance metrics.


Based on two years of responses from leaders across architecture, engineering, environmental, and construction firms, this report delivers 100+ data points and insights on how the industry is evolving its marketing and business development functions in a complex, competitive environment.

$795.00

Access Your Report in Zweig Insights

After purchase, your report will be added to your Reports Library in Zweig Insights, where your Zweig Group research is organized and available whenever you need it.

This publication is designed for firms that want a better understanding of the ever-changing marketing landscape of the architecture, engineering, construction, and environmental consulting industry. For more insights or questions regarding the report, please contact Zweig Group’s research department at research@zweiggroup.com

Start Date
08.06.25
End Date
09.04.26
Age of Data
2 w 6 d
Industry
Architecture, Engineering, Construction, Surveying, Planning, and Environmental Firms
More about 2026 Marketing and Business Development Report
Overview
Sources of Data

This in-depth report reveals how AEC firms are structuring, funding, and evolving their marketing and business development efforts in today’s dynamic landscape. Drawing on data from firms of all sizes and disciplines, the report explores:

  • Marketing Teams: Roles, salaries, education levels, and time allocation for marketing and BD professionals across the industry.
  • Proposal & Sales Activity: Insights into proposal volume, hit rates, and pursuit strategies by firm type, size, and region.
  • Marketing Systems & Technology: Adoption of CRMs, AI tools, and campaign planning tools—and how firms are using them.
  • Promotion & Media: A breakdown of earned, owned, and paid media use, including what channels are driving the most ROI.
  • Budgeting & Spend: Real numbers on marketing investments—by channel, initiative, and total marketing budget.
  • Strategy & Execution: Data on what’s working, what’s not, and how high-performing firms are setting themselves apart.
  • Challenges & Opportunities: First-hand insight into the roadblocks and breakthroughs firms are experiencing in marketing and business development.
  • Zweig Group’s 2026 Marketing & Business Development Survey — a 100+ question survey completed by marketing leaders, BD professionals, and firm executives across the AEC industry.

  • Zweig Group’s Compensation Data Platform — compensation data covering five key marketing roles, including salary, bonus, age, gender, and hours worked.