Randy Wilburn sits down with Mark Zweig, founder and chairman of Zweig Group, to talk about what it takes to sell a lot of work in the AEC industry. Mark says it's possible to be both a successful seller and an effective design professional. According to Mark, this is how these professionals set themselves apart:
They believe they can succeed.
They have a disciplined approach toward their selling activities.
They value long-term relationships with other people.
They understand that selling is often not a short-term process.
Zweig Group, three times on the Inc. 500/5000 list, is the industry leader and premiere authority in AEC firm management and marketing, the go-to source for data and research, and the leading provider of customized learning and training. Zweig Group exists to help AEC firms succeed in a complicated and challenging marketplace through services that include: Mergers & Acquisitions, Strategic Planning, Valuation, Executive Search, Board of Director Services, Ownership Transition, Marketing & Branding, and Business Development Training. The firm has offices in Dallas and Fayetteville, Arkansas.
