Stop selling the work – sell the feeling
By Mark Zweig | Firms lose pricing power when they sell services and qualifications instead of the outcomes clients actually care about.
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By Mark Zweig | Firms lose pricing power when they sell services and qualifications instead of the outcomes clients actually care about.
Twenty contacts per month! To know why we have a problem selling services in the A/E/P and environmental consulting business, look no further than the goals we lay out for our marketing and business development...