TZL Podcast Life Hacker Series: Social Media & Marketing in the AEC Industry

Jul 06, 2017

In this episode of the Life Hacker series, Randy Wilburn and Sanjay Jenkins discuss social media and marketing in the AEC industry. Social media is going to be an effective marketing tool for the long-term. It's more than just a tool for sales, it's mostly about building brand equity. AEC firms, being 90 percent billable, routinely get caught up in utilization, but it’s important for firms to "do things that don't scale" in order to be successful in the long run. Paul Graham originally discussed this idea in his essay “Do Things that Don't Scale.” Jenkins has a new series on the Zweig Group blog called “Modern Marketing for the AEC Industry.” The series will include articles and a webinar covering social media platforms. Wilburn and Jenkins will produce a few more podcast episodes detailing various social media platforms along with some tips and techniques for getting the most out of them without wasting time. Additional information: Contact: Sanjay Jenkins sjenkins@zweiggroup.com For more information on The Zweig Letter podcast contact Randy Wilburn: rwilburn@zweiggroup.com twitter: @RandyWilburn Sponsor: Subscribe to The Zweig Letter for free! Click here for a free digital subscription to Civil + Structural Engineer Magazine!

About Zweig Group

Zweig Group, a four-time Inc. 500/5000 honoree, is the premiere authority in AEC management consulting, the go-to source for industry research, and the leading provider of customized learning and training. Zweig Group specializes in four core consulting areas: Talent, Performance, Growth, and Transition, including innovative solutions in mergers and acquisitions, strategic planning, financial management, ownership transition, executive search, business development, valuation, and more. Zweig Group exists to help AEC firms succeed in a competitive marketplace. The firm has offices in Dallas and Fayetteville, Arkansas.