TZL Podcast Life Hacker Series: Social Media & Marketing in the AEC Industry

Jul 06, 2017

In this episode of the Life Hacker series, Randy Wilburn and Sanjay Jenkins discuss social media and marketing in the AEC industry. Social media is going to be an effective marketing tool for the long-term. It's more than just a tool for sales, it's mostly about building brand equity. AEC firms, being 90 percent billable, routinely get caught up in utilization, but it’s important for firms to "do things that don't scale" in order to be successful in the long run. Paul Graham originally discussed this idea in his essay “Do Things that Don't Scale.” Jenkins has a new series on the Zweig Group blog called “Modern Marketing for the AEC Industry.” The series will include articles and a webinar covering social media platforms. Wilburn and Jenkins will produce a few more podcast episodes detailing various social media platforms along with some tips and techniques for getting the most out of them without wasting time. Additional information: Contact: Sanjay Jenkins For more information on The Zweig Letter podcast contact Randy Wilburn: twitter: @RandyWilburn Sponsor: Subscribe to The Zweig Letter for free! Click here for a free digital subscription to Civil + Structural Engineer Magazine!

About Zweig Group

Zweig Group, three times on the Inc. 500/5000 list, is the industry leader and premiere authority in AEC firm management and marketing, the go-to source for data and research, and the leading provider of customized learning and training. Zweig Group exists to help AEC firms succeed in a complicated and challenging marketplace through services that include: Mergers & Acquisitions, Strategic Planning, Valuation, Executive Search, Board of Director Services, Ownership Transition, Marketing & Branding, and Business Development Training. The firm has offices in Dallas and Fayetteville, Arkansas.