Modernizing corporate identity part of plan for growthFAYETTEVILLE—October 1, 2014—ZweigWhite has introduced a new corporate name and logo which reinforces its commitment to growth through an investment in new products and services as well as delivery methods. The company has changed its name to the Zweig Group and developed a new logo that reflects its evolution as a company while offering a modern appeal. “We are bringing the mission that we were founded on into sharp focus along with a renewed commitment take this company to the next level,” said Chad Clinehens, Zweig Group Executive Vice President. “It is important that our new name and new logo preserve those equities we built over the past 25 years, while communicating we are changing and evolving with the times and that we will be exactly what our clients need us to be. Going forward, we are going to look and feel different.” The Zweig Group’s new logo utilizes a square shape to reinforce stability and represent a uniform building block. The “Z” is made with a designer’s scale and triangle, common drafting tools used by architect and engineers. The red color is brought back from the first logo the company used when it was founded as Mark Zweig and Associates in 1988. “Our new logo is a great blend of the past and the future,” said Mark Zweig, Zweig Group CEO and Founder. “This company has gone through a lot over the past 25 years but we have stayed true to our mission. That important mission is empowering firms in the architecture, engineering, planning and environmental industry and the people that work in them to be more successful.” The re-branding campaign was launched at the firm’s annual Hot Firm and A/E Industry Awards Conference that was held in Beverly Hills last week. The announcement kicked off a complete re-branding that included the launch of a new website at www.zweiggroup.com.
ZweigWhite Unveils New Corporate Name and Logo
Oct 01, 2014
About Zweig Group
Zweig Group, three times on the Inc. 500/5000 list, is the industry leader and premiere authority in AEC firm management and marketing, the go-to source for data and research, and the leading provider of customized learning and training. Zweig Group exists to help AEC firms succeed in a complicated and challenging marketplace through services that include: Mergers & Acquisitions, Strategic Planning, Valuation, Executive Search, Board of Director Services, Ownership Transition, Marketing & Branding, and Business Development Training. The firm has offices in Dallas and Fayetteville, Arkansas.