The Zweig Letter | October 20, 2025

Oct 19, 2025

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Leadership must evolve with scale
Steve McAdams
Firms that scale successfully evolve their leadership approach, formalize operations, and stay grounded in culture.

One firm, one bottom line
By Chad Surprenant
A one-profit-center approach encourages teamwork across offices and disciplines, minimizing silos and supporting sustainable, firm-wide growth.

Staying calm under fire
By Mark Zweig
Calm leadership under pressure –whether in business, aviation, or racing – proves experience and composure drive effective decision-making.

A lifetime of mistakes – and what I learned
By Jon Hanlon
AEC careers are built on continual learning, where mistakes, questions, and collaboration shape lasting skills and professional growth.

Tell a story
By Greg Sepeda
To drive real accountability, leaders must pair logic with storytelling that engages emotions, creates ownership, and motivates lasting process adoption.

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About Zweig Group

Zweig Group, a four-time Inc. 500/5000 honoree, is the premier authority in AEC management consulting, the go-to source for industry research, and the leading provider of customized learning and training. Zweig Group specializes in four core consulting areas: Talent, Performance, Growth, and Transition, including innovative solutions in mergers and acquisitions, strategic planning, financial management, ownership transition, executive search, business development, valuation, and more. With a mission to Elevate the Industry®, Zweig Group exists to help AEC firms succeed in a competitive marketplace. The firm has offices in Dallas and Fayetteville, Arkansas.