The Zweig Letter | October 13, 2025

Oct 12, 2025

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Marketing that moves the needle
By Mailena Urso
This year’s winners prove marketing done right delivers higher margins and stronger growth.

The case for curiosity
By Shelby Harvey
Encouraging curiosity at work turns tough questions into opportunities to build trust, share knowledge, and strengthen engagement.

Promoting the company … or yourself?
By Mark Zweig
In a relationship-driven business, clients hire people they know and trust — not just the firms they represent.

Content is the new elevator pitch
By Hannah Miller
Great content builds trust by showcasing expertise, culture, and value, creating lasting impressions long before opportunities arise.

From risk to reward
By Duncan Robertson
Being able to turn challenges into lasting opportunities requires sacrifice, strategic risk, and strong teams.

About Zweig Group

Zweig Group, a four-time Inc. 500/5000 honoree, is the premier authority in AEC management consulting, the go-to source for industry research, and the leading provider of customized learning and training. Zweig Group specializes in four core consulting areas: Talent, Performance, Growth, and Transition, including innovative solutions in mergers and acquisitions, strategic planning, financial management, ownership transition, executive search, business development, valuation, and more. With a mission to Elevate the Industry®, Zweig Group exists to help AEC firms succeed in a competitive marketplace. The firm has offices in Dallas and Fayetteville, Arkansas.