The Zweig Letter | January 26, 2026

Jan 25, 2026

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How to make smarter compensation decisions
By Kyle Ahern
Outdated pay benchmarks are quietly undermining retention and credibility in today’s AEC compensation decisions.


The promotion misconception
By Michael Makris & Laura Terrebonne
When promotions become the goal, firms miss the real work of building leaders, influence, and long-term engagement.


Twelve ways to maximize value
By Mark Zweig
For AEC firm owners and top managers who say they care about value but keep acting like they don’t.


Social media isn’t optional anymore
By Stacey Weiss
In today’s AEC market, content without social distribution is invisible, no matter how smart or well written it is.


Ways to win more new business
By Matt Cooper
Repeat clients keep AEC firms stable, but winning new work is what determines long-term growth and resilience.

 

About Zweig Group

Zweig Group, a four-time Inc. 500/5000 honoree, is the premier authority in AEC management consulting, the go-to source for industry research, and the leading provider of customized learning and training. Zweig Group specializes in four core consulting areas: Talent, Performance, Growth, and Transition, including innovative solutions in mergers and acquisitions, strategic planning, financial management, ownership transition, executive search, business development, valuation, and more. With a mission to Elevate the Industry®, Zweig Group exists to help AEC firms succeed in a competitive marketplace. The firm has offices in Dallas and Fayetteville, Arkansas.