The Zweig Letter | January 19, 2026

Jan 18, 2026

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If your firm isn’t performing, look at the design
By Tom Godin
Performance problems in AEC firms are rarely effort issues; they’re organizational design failures leaders must own and intentionally fix.


Strategic planning pitfalls
By Scott Butcher
Most AEC strategic plans fail not from bad ideas, but from misalignment, weak accountability, ignored culture, and lack of execution discipline.


Ten uncomfortable truths about recruiting in AEC
By Mark Zweig
In the AEC business, recruiting isn’t just about finding people; it’s about becoming the kind of firm people want to join.


The belonging blueprint
By Ricardo Jesús Maga Rojas
In today’s AEC talent market, belonging may matter more than pay, perks, or policies in keeping young professionals.


Giving back is good business
By Andy Cushman
When firms show up authentically for causes they believe in, goodwill follows, and so do lasting business relationships.

 

About Zweig Group

Zweig Group, a four-time Inc. 500/5000 honoree, is the premier authority in AEC management consulting, the go-to source for industry research, and the leading provider of customized learning and training. Zweig Group specializes in four core consulting areas: Talent, Performance, Growth, and Transition, including innovative solutions in mergers and acquisitions, strategic planning, financial management, ownership transition, executive search, business development, valuation, and more. With a mission to Elevate the Industry®, Zweig Group exists to help AEC firms succeed in a competitive marketplace. The firm has offices in Dallas and Fayetteville, Arkansas.