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If your firm isn’t performing, look at the design By Tom Godin Performance problems in AEC firms are rarely effort issues; they’re organizational design failures leaders must own and intentionally fix. |
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Strategic planning pitfalls By Scott Butcher Most AEC strategic plans fail not from bad ideas, but from misalignment, weak accountability, ignored culture, and lack of execution discipline. |
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Ten uncomfortable truths about recruiting in AEC By Mark Zweig In the AEC business, recruiting isn’t just about finding people; it’s about becoming the kind of firm people want to join. |
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The belonging blueprint By Ricardo Jesús Maga Rojas In today’s AEC talent market, belonging may matter more than pay, perks, or policies in keeping young professionals. |
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Giving back is good business By Andy Cushman When firms show up authentically for causes they believe in, goodwill follows, and so do lasting business relationships. |




