The A/E Business Development Cookbook is back by popular demand!
Press Release: July 5, 2011
FAYETTEVILLE, Ark. (July 5, 2011) –A large number of A/E/P and environmental firms have made the decision to leave “survival mode,” but how to increase sales and grow is a task that has left many firm managers in a sail boat without wind. A ZweigWhite publication on business development, the A/E Business Development Cookbook
, has been flying off the shelves, indicating a huge resurgence of interest on the topic.
Long gone is the time when building a lasting client relationship meant spending time on the golf course. The new environment is about technology, responsiveness and knowing what the client wants. The A/E Business Development Cookbook, originally published in 2007, is a guide to the major issues for firms that want to grow and sell more –And who doesn’t want that these days!
Bill Bennett, CEO of LHB Inc., a full-service architecture, engineering, and design firm with a long list of services said, “It’s a marathon, not a short race. We don’t wheel into town, woo them, and then leave. The strategy is to build the relationships.” When understanding your client’s interests in getting a deal done is at least as important as understanding your own, it’s important to have a knowledgeable source for reference. From learning to sell more and developing leads, to negotiating a deal and grow a strategy to manage a sales focused organization in an increasingly complex world, the A/E Business Development Cookbook has facts, examples and case studies to help any firm.
For more information on the A/E Business Development Cookbook and other ZweigWhite management publications visit www.zweigwhite.com/storehome
About Zweig Group
Zweig Group, three times on the Inc. 500/5000 list, is the industry leader and premiere authority in AEC firm management and marketing, the go-to source for data and research, and the leading provider of customized learning and training. Zweig Group exists to help AEC firms succeed in a complicated and challenging marketplace through services that include: Mergers & Acquisitions, Strategic Planning, Valuation, Executive Search, Board of Director Services, Ownership Transition, Marketing & Branding, and Business Development Training. The firm has offices in Dallas and Fayetteville, Arkansas.