Marketing Excellence Awards: Smith Seckman Reid, Inc.
Smith Seckman Reid, Inc.
(Nashville, TN), a 375-person engineering firm, is the fifth place winner in the Online Marketing category of Zweig Group’s 2015 Marketing Excellence Awards for its new website.
SSR leadership wants to provide clients with the highest quality of information based on the in-depth experience and expertise of its engineers, consultants, and staff. In order to communicate this information to SSR clients and the community, the firm needed an updated website to promote its markets, services, and employees.
Before beginning the site redesign SSR employees, clients, and competitors were polled to determine what features the previous website lacked as well as features they would like to see. With that information, the SSR team determined the usability, workflow, design, and marketing strategies that would be necessary to achieve the firm’s goals of developing a site that is visually appealing, easy to navigate, and integrated with SSR’s social, digital, content, and other marketing strategies.
The main goals of the site redesign were to increase traffic, build credibility, spread awareness, build brand, and improve interaction and experience.
Once the website design was complete, the SSR team was ready to share the exciting news of its arrival with the world. A marketing campaign was created to launch the site internally and externally using a variety of channels including email marketing, marketing automation, and social media. After going live, the website went from 121 site visits to nearly 20,000 site visits in the first month. Since then, SSR has been able to keep a steady average of 12,000 site visits per month. Site metrics showed that before the redesign site visits were below 250 per month. Through a newly implemented social media campaign integrated with inbound marketing, the firm has watched social media engagement steadily increase and drive traffic to the website. Visits to the new site have increased 99.4 percent and social reach has been raised by 82.7 percent.
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About Zweig Group
Zweig Group, three times on the Inc. 500/5000 list, is the industry leader and premiere authority in AEC firm management and marketing, the go-to source for data and research, and the leading provider of customized learning and training. Zweig Group exists to help AEC firms succeed in a complicated and challenging marketplace through services that include: Mergers & Acquisitions, Strategic Planning, Valuation, Executive Search, Board of Director Services, Ownership Transition, Marketing & Branding, and Business Development Training. The firm has offices in Dallas and Fayetteville, Arkansas.